Determining why employee job satisfaction is low

Determining why employee job satisfaction is low Introduction Verizon Communications Inc., headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to mass market, business, government and wholesale customers.Advertising We will write a custom research paper sample on Determining why employee job satisfaction is low A Verizon Wireless Corporation Case Study specifically for you for only $16.05 $11/page Learn More Verizon Wireless operates America’s most reliable wireless network, serving more than 93 million customers nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers innovative, seamless business solutions to customers around the world (Verizon, 2010). The company was established in 2000 as a result of the merger between Bell Atlantic Corp. and GTE. Corp Verizon. The company had a competitive edge from the very be ginning on account of the fact that the two originating organizations had experiencing considerable market exposure and had developed into well-known brand names. The company has evolved significantly with a human resource capital of over 222,900 employees across the world (Hoovers, 200). The company offers a wide range of telecommunication products and services. These products encompass wire-based as well as wireless products and services. The company is led by the highly experienced CEO McAdam Lowell. I am responsible for a diverse set of responsibilities in the company. This diversity in responsibility is present on account of the fact that I am a junior manager in the supply chain department. As a result, I find myself facing challenges of different nature on a daily basis. However, in essence, senior personnel in the department identify the responsibilities of a junior supply chain manager to incorporate the identification, organized acquisition and subsequent distribution of i nformation and goods in order to facilitate the operation of the supply chain. In specific terms, I ensure that the supply chain for raw material remains efficient and operational without any hindrances. The raw material I acquire is subsequently used for the production of the companys products. In order to ensure that the raw material supply chain keeps running smoothly, it is essential that I contribute to the efficiency of the supply chain process on a consistent basis.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More I generally attempt to make this contribution by actively seeking out problem areas and developing strategies to ensure that they do not come up again. I also engage in the development, implementation and monitoring of supply chain policies. Problem Statement As a result of my position in the company, I was able to become aware of numerous organization-lev el problems. The problem statement will serve to provide the paper with the direction for the research. The problem statement for this paper is: Why is job satisfaction in employees low? â€Å"Employee satisfaction refers to the employee’s sense of well-being within his or her work environment. It is the result of a combination of extrinsic rewards, such as remuneration and benefits, and intrinsic rewards, such as respect and appreciation. Positive changes in the HRM systems and the way in which managers and supervisors interact with staff on personnel issues can increase the level of employee satisfaction. While a high level of employee satisfaction cannot be absolutely tied to higher levels of retention, motivation and performance, a low level of employee satisfaction is a definite source of low levels of performance† (Management Sciences for Health, Inc., 2009). Literature Review There are a number of triggers that can lead to the development of job dissatisfaction. In some cases, the employee may experience an event that unsettles the employee and contributes to the establishment of a decision to leave the organization for the first suitable alternative that comes by (Barling Cooper, 2008, p. 200). In other cases, the job dissatisfaction may come down to a level where the employee may choose to leave the organization without deciding on an alternative course of action before leaving the organization. Job Satisfaction and Performance Employee job satisfaction plays a significant role in determining the efficiency with which employees commit their efforts to the organization. Under normal circumstances an employees job satisfaction represents the combined effect of a number of key variables. For one, employee job satisfaction relates directly to the clarity in the employees job description. One of the most fundamental sources of employee job satisfaction is the absence of a concrete job description (Jennifer, 2009, p. 92). This leads to confus ion in the employees responsibilities and results in the development of chaotic situations during times when the employees performance is of crucial importance to the organization. However, it is extremely important to realize that employee job satisfaction is not directly related to employee performance. Employee performance is only one of the many variables that are influenced as a result of employee job satisfaction. It can therefore be deduced that low performance does not always indicate low employee job satisfaction (Larson, Lakin, Bruininks, Braddock, 1998, p. 25). The literature analysis revealed that employee performance is frequently associated with job satisfaction and this mistake often leads to major mistakes in strategy development.Advertising We will write a custom research paper sample on Determining why employee job satisfaction is low A Verizon Wireless Corporation Case Study specifically for you for only $16.05 $11/page Learn More Intri nsic and Extrinsic Influences Job dissatisfaction can be caused as a result of a number of reasons. While modern day research has asserted that job satisfaction and job dissatisfaction may not necessarily represent two extreme opposites, it is imperative to note that the presence of job dissatisfaction is often caused as a result of some of the extrinsic and intrinsic characteristics of the job. The job satisfaction and/or dissatisfaction that an employee experiences, is generally considered to be the combined influence of these extrinsic and intrinsic variables. These extrinsic variables may include the working conditions in which the employee is functioning, the remuneration that the employee is receiving, the security of the job in question, and the career path that the employee perceives is open to him/her (Sullivan, 2009, p. 276). Intrinsic characteristics of the job that have been established to be key influencers of job satisfaction and dissatisfaction include variables such as the self-actualization that the job provides to the employee and the characteristics of the job that instill a will to grow in the employee. In addition, the employees job dissatisfaction/satisfaction may also be influenced by the achievements and recognition that the employee manages to acquire in his/her occupational capacity. Job Dissatisfaction across the Hierarchy A major source of job dissatisfaction is the conflict between co-workers. This conflict can take place horizontally across the hierarchy as well as vertically. According to research, the most common hierarchy-associated job dissatisfaction comes as a result of the presence of a relationship between a superior and a subordinate that develops friction as a result of the differences between the two (Hollenbeck Wright, 2007, p. 336). In such cases, the self-esteem and pride of the disputed co-workers can create considerable complexity and job dissatisfaction often deteriorates at both ends. Both the employees begin to feel that they are not being taken seriously. Another case in which job dissatisfaction can harm an organizations growth is if the subordinates begin to perceive that their managers do not consider them to be significant parts of the organization. In such cases, employee performance may also experience consistent fluctuation and job dissatisfaction may increase dramatically. In essence, management related issues can have a significant impact on job dissatisfaction. Furthermore, management related issues demand attention in order to ensure that employees engulfed in them do not enter a downward spiral of job dissatisfaction. Job Satisfaction and Turnover A discussion on job satisfaction cannot be considered to be adequate and complete without highlighting the relationship between job satisfaction and turnover. Researchers have indicated that the relationship between employee turnover and job dissatisfaction is not as strong as it is generally perceived to be (McKenna, 2000, p. 280; Kail Cavanaugh, 2007, p. 458).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, this does not mean that there is no relationship between decreased employee satisfaction and turnover altogether. As employees continue to experience low job satisfaction, the idea of leaving the organization moves from being an idea to becoming an opportunity. The perceived opportunity cost of leaving the organization experiences a significant decrease. Mobleys Turnover Process Model Once employee experiences job dissatisfaction, the initial train of thought invites the employee to evaluate his/her value. This then proceeds to evaluate the opportunity cost of switching from the present organization to another organization. The employee ten initiates a search for better options and continues to evaluate them (Barling Cooper, 2008, p. 197). Every option that appears to be feasible further enunciates the job dissatisfaction and the process eventually comes to a conclusion with the employee quitting the current job and switching to the alternative. In The Verizon Perspective This dimension, when placed in the perspective of the current subject, is of extreme importance because Verizon has come a long way in a very small period of time. This exponential growth has taken place on account of the invaluable talent that the company has managed to acquire and retain over the last few years. If low employee job satisfaction brings up employee turnover, the company will lose one of its most important strategic assets. Yet another disadvantage of employee dissatisfaction is that the employees can move from being an asset to the organization to becoming a liability. In such cases the employee may cause harm to the organization. As a result an employee suffering from employee dissatisfaction should be treated with careful consideration. Unless the source of the job dissatisfaction is addressed the employee cannot be expected to commit to the organization for long instances of time. Analysis The problem at hand has been created on account of the fact that the emplo yees are not being able to perceive the growth opportunities that are open to them (Robbins, 2004). This form of job dissatisfaction is generally observed in cases where the employees feel that their growth in the organization has reached a stand-still and there are no opportunities for them to move up the corporate ladder. In such cases, the employees tend to give only partial attention to their responsibilities and begin evaluating alternative job openings in other organizations in an attempt to find positions that promise them more growth opportunities. In addition, the development of this attitude also places employees in a position where they choose to take relatively less interest in projects that demand commitment and consistency. This can also be seen as an influence of the job dissatisfaction on the employees. Verizon has come a long way in the past few years and such an attitude amongst the employees can place Verizon in a high-risk position where it may lose key employees in the most sensitive of times. In addition, the recent global recession has made the job market shrink which has only resulted in an active desire in employees to ensure their job security. Employees now tend to switch readily to jobs that promise them more growth perspectives in an attempt to avail the opportunity while it is still available. There is a need for dynamic leadership in this problem. The management is faced with a problem that should not be present at an organization-wide level. The presence of job dissatisfaction can be dealt with easily when it is present at an individual level or at a department level. However, it becomes extensively complicated when the problem is present at an organizational level. This is because the resolution of such a problem at the organizational level requires wide-scale changes to be implemented. The problem becomes more complicated for Verizon because the job dissatisfaction in this case is because the employees in the organization perc eive that the organization has no more growth to offer them. In order to eliminate this problem, the solution needs to be one that instills the employees with self-actualization and allows them to realize that the organization recognizes and subsequently rewards their hard work and efforts. However, since the problem encompasses that job dissatisfaction is present at an organization-wide level, there is a need to ensure that the measures implemented bring a decrease in the job dissatisfaction and do not simply lift up the scale so that each employee finds himself facing the same dead end at the end of the day. The management needs to establish the precise nature of growth that each employee desires in order to provide them with a solution to their job dissatisfaction. Solutions The first solution considered for the purpose of the resolution of the problem of increasing employee job dissatisfaction is that which borders on training employees. The solution asserts that the employees e xperiencing job dissatisfaction should be given the opportunity to pursue training in marketing techniques. This will not only enable them to function better but will also allow them to experience positive intrinsic and extrinsic exposure. The solution rests on the rationale that by training the employees, it will become more convenient for them to see their potential career paths and to come closer to achieving self-actualization (Vashisht, 2006, p. 159; LaRock, 2010, p. 135). The solution also rests on the premise that the employees are experiencing job dissatisfaction on account of job related variables and are dissatisfied with their position and prospective growth opportunities in the organization. The second possible solution is one that seeks to take a direct and uncompromising approach to the removal of job dissatisfaction. The approach asserts that employees should be given higher salaries and commissions in an attempt to reduce turnover rate. The solution rests on the unde rstanding that the monetary motivation is the strongest of all motivations and should therefore remove job dissatisfaction (Jensen, 2001, p. 203). The solution also entails that the organization will seek to adopt a remuneration policy that will give the employees higher rewards for profits made. The solution recommends an organization-wide increase in pay-scales and will rely significantly on the companys profitability. The solution is one that seeks to proceed by implementing an organization wide change in an attempt to address individual issues. The third possible recommended solution is that a relatively specific approach should be supplemented with a case-to-case basis approach. This potential solution asserts that the employees should be allowed to discuss the issues that are causing the generation of job dissatisfaction. This can be done through monthly or bi-monthly meetings in which the employees are given a chance to discuss the factors that are causing job dissatisfaction . Once these factors have been singled out, the management will then take decisions to ensure that policies and changes are made to address the factors causing job dissatisfaction. This is an approach that seeks to function by taking individual employee job dissatisfaction reasons into account and then creating a number of generic solutions to address them (Bornat, 2006, p. 193; Webb Grimwood-Jones, 2003, p. 55). This will eventually lead to a corporate setup that will be tailored to the needs to the employees experiencing job dissatisfaction. Considering the three possible solutions given above and the literature analysis, it is clear that an appropriate solution in the subject case would be one that seeks to take a specific approach. The third solution fits the bill. The first solution does not qualify because it will address only a specific set of factors influencing job dissatisfaction. The training will allow the employees to function better but may not necessarily address iss ues such as inter-organization conflict and the like. The second solution cannot be implemented because it takes a very broad approach to the problem. While it may allow employee turnover rates to decrease, it will not facilitate in the removal of the need for training and the need to facilitate better coordination between co-workers. As a result, there is a need for a solution that can take individual job dissatisfaction causing factors into account so that each can be addressed. This approach will not only enable the organization to acquire a better understanding of the demands of the employees but will also serve to provide every employee a sense of value (Baumeister Vohs, 2004, p. 16). The process will instill a sense of individuality in the employees and will also enable the company to acquire an understanding of employee trends. The information acquired from the interviews will also come in useful to address future observations of job dissatisfaction. This solution will also adequately answer the problem statement because it will allow the company to acquire a clear perception of the individual reasons that are resulting in job dissatisfaction. Once the causes for the presence of job dissatisfaction have been identified, the organization can create categories from the causes collected in order to make it easier to address the problems. While this approach will prevent the organization from channeling extensive resources towards efforts designed to meet the needs of every individual employee, it will also enable it to address employee needs with a considerably specific and individual-based approach. The solution has been chosen on account of the increased need to address the employees specific needs. However, it cannot be denied that the company has a vast human resource capital and therefore if the assessment of individual employee needs will require the organization to engage in a move that will require the channeling of extensive capital towards human resource development. As a result a favorable approach would be one in which the human resource management department will be assigned the responsibility of carrying out organization-wide surveys and interviews to assess employee satisfaction. These surveys and interviews can be developed to facilitate information collection and processing. The surveys can be customized to acquire an insight into the intrinsic and extrinsic variables that are of key relevance to job satisfaction. Reflection This case study allowed me to benefit on multiple levels. At a personal level, I felt a sense of accomplishment after solving this case study. Thanks to the requirements of this case study I became aware of the invaluable knowledge that this course has provided me with. I now feel significantly confident about my managerial skills. At an academic level, the study allowed me to acquire a better understanding of research design. I was able to assess the efficiency of my research approach. I observ ed that by the end of the research I had streamlined my understanding of research approaches. At a professional leadership level I was able to determine how it is possible to identify the problems that can befall the best of business practices and how these problems can be eliminated through careful consideration. In addition, I also learnt about the relevance of the role of a manager in such problematic scenarios. In terms of the contribution that this case study made to my knowledge of managerial development, I consider this case study to have been extremely useful. Thanks to the time I spent researching for this case study, I was able to understand the function of managerial development to an organization. I was able to understand how decisions made for managerial development can have organization wide implications. References Barling, J., Cooper, C. L. (2008). The SAGE Handbook of Organizational Behavior: Micro approaches. New York: SAGE Publications Ltd. Baumeister, R. F., Vo hs, K. D. (2004). Handbook of self-regulation: research, theory, and applications. New York: Guilford Press. Bornat, J. (2006). Developments in direct payments. Bristol: The Policy Press. Hollenbeck, N., Wright, G. (2007). Fundamentals Of Human Resource. New York: Tata McGraw Hill. Hoovers. (200). Verizon Communications Inc. Retrieved from hoovers.com/company-information/cs/company-profile.verizon_communications_inc.823b8314533d790d.html Jennifer, G. (2009). Understanding and Managing Organizational Behavior. New Delhi: Pearson Education India. Jensen, M. (2001). The Everything Business Planning Book: How to Plan for Success in a New Or Growing Business. Avon: Everything Books. Kail, R. V., Cavanaugh, J. C. (2007). Human development: a life-span view. Belmont: Cengage Learning. LaRock, T. (2010). DBA Survivor: Become a Rock Star DBA. New York: Apress. Larson, S. A., Lakin, K. C., Bruininks, R. H., Braddock, D. L. (1998). Staff recruitment and retention: study results and interven tion strategies. Washington, DC: American Association on Mental Retardation. McKenna, E. F. (2000). Business psychology and organisational behaviour. New York: Psychology Press. Robbins, S. P. (2004). Organizational behavior: concepts, controversies, and applications. New York: Prentice Hall. Sullivan, L. (2009). The SAGE Glossary of the Social and Behavioral Sciences. New York: SAGE. Vashisht, K. (2006). A Practical Approach to Sales Management. New Delhi: Atlantic Publishers Distributors. Webb, S. P., Grimwood-Jones, D. (2003). Personal development in the information and library profession. New York: Routledge.

Since the 1960s, a growing number of people have been moving away from Essay - 1

Since the 1960s, a growing number of people have been moving away from villages and small towns to big cities in both developed - Essay Example I will then discuss the effects migration has had on cities and rural areas in Britain and Ghana to highlight the similarities and differences between the problems faced in developed and developing countries. Lewis (1982) argues that migration is caused by a series of forces which encourage people to leave one place (push) and attract them to another (pull). Push factors include the decline of natural resources in rural areas. For example, the exhaustion of mines, timber and agricultural resources can result in fewer jobs available in rural areas, causing poverty, which forces people to move to urban areas in the hope of finding work. Parnwell (1993) also cites high rural population growth as a reason for rural-urban migration. This is because it results in a surplus of labour in rural areas, forcing people to move to urban areas to find jobs. Environmental degradation of rural areas (e.g. over-grazing and draught) can also force people to migrate due to food shortages. Religious str ife, political persecution, escaping from oppression and war also contribute to rural-urban migration Bogue (1959) also highlights that people leave rural areas due to the lack of basic infrastructure (electricity and water supplies) and services (public transport, hospitals and schools). Parnwell (1993) highlights a series of ‘pull factors’ that encourage people to move to cities, including migrant’s belief that superior opportunities for employment in manufacturing, construction, commerce and the service industry can be found in urban areas. Many people also move to cities to join kin already living and working there. However, Parnwell (1993) notes that despite migrants believing that urban areas offer an escape from poverty and better employment opportunities, the reality can be quite different, and unemployment and hardship are quite common it cities. Other people may move to urban areas because they may offer better career opportunities and higher wages. Bet ter welfare facilities such as education, increased access to doctors and health care, raised standards of living and better housing have also contributed to a growth in urban environments. Valentine (1995) also believes people move to urban areas for their ‘freedom of expression and liberation’, e.g. urban areas allow people to express themselves in ways not possible in rural areas, e.g. creation of gay and lesbian districts. However, Parnwell (1993) notes that cities can also provide a danger and intimidating environment for others, e.g. fear of crime. ‘Modern urbanization in developing countries is unlike earlier growth of towns and cities in developed countries’ (Kemp, 2004: 123). In Ghana urbanization is not driven by industrialization, but by natural growth and migration from rural areas. Ghana’s current population stands at 24.8 million (CIA, 2010), in which 51% of Ghanaians live in urban areas. Every year the urban population grows by 3.4%. A developed country such as Britain on the other hand has 80% of it’s population already living in urban environments, with a much slower urban growth rate of 0.7% per year (CIA, 2011). Jackson et al (1996) claim that the process of urbanisation in developing countries such as Ghana tends to be less controlled than in developed coun

Introduction to the Internet and E Business- H1 Essay

Introduction to the Internet and E Business- H1 - Essay Example E-Business means running an online business in order to improve productivity of the business. In today’s world, almost every business needs to have an online presence to attract customers. Website is the most popular platform for internet marketing. Our company, Home Delights will also make use of a website for marketing purposes. Holub (2005) asserts, â€Å"One of the easiest ways to help your business gain more exposure and potential customers is to have a professionally developed website†. E-Business model is a set of planned activities used by a company to generate profitable growth of the revenue using internet technology. Home Delights can make use of Business-to-Customer (B2C) model to increase its profits. Advertising, referral fee, and subscription charges will be the main sources of revenue generation. The first model, which will be used by our company, is Comparison-Pricing model. Comparison-Pricing model will help the customers find the most suitable catering company from a variety of companies through polling. Demand-Sensitive model will enable a group of customers to get a group discount on using the services of Home Delights. There are many methods through which Home Delights can make use of internet technology to sell its services to the customers. Some of the most popular ways include web marketing, classified ads, selling through company’s website, and selling through email marketing. Some other uses of the internet which can benefit our company include online chat and email system to improve the customer service, advertising through internet to enable the business reach international market, and providing complete information about the company on the internet to increase credibility of the business. The first company, Eatable Delights Catering, provides a variety of catering services to the customers. The services include party arrangements, wedding

Information systems role in Ernest and Young's on-line consulting Essay

Information systems role in Ernest and Young's on-line consulting service - Essay Example It was later converted in to a pay and use to web users for accessing all the consulting strength of E&Y (Webizus 2003). Business models have taken on greater importance recently as a form of intellectual property that can be protected with a patent registration (Rappa 2006). In this case, the tax-payer (the consumer) is helped by the model called 'Consumer Direct'- transactions involving products, services, or information between businesses and consumers, here the expert consultants enrolled with Ernest & Young, and the client company's employees; the product - tax-management solutions (Adapted from IBM 1996). The tool used here are the Decision-support systems - interactive computer-based tools used since the 1960s by decision-makers to help answer questions, solve problems and support or refute conclusions (Hall 2005). The advantages of 'Distance Consulting' involved in this model, in this case study of Ernst & Young may be listed as follows: a) The cost: They are more economical. b) A large resource base like panel of direct access to E&Y's national network of tax specialists, FAQs, self-educating information tools to decide on the right solution. c) The guaranteed rapid turnaround and the get-back time. d) Ernie's email consulting helps clients' articulate problems when they write to consulting firms thus leading to faster solutions. Disadvantages include a) May be perceived as too impersonal in a business based on relationship and trust. b) Developed to answer technical tax questions with a limited scope. c) Some large-scale consultations which involve handling large data-base systems, still require on-site assessments for best results. d) Possibility of servicing unknown clients, and risk of oversight of information leading to inappropriate conclusions, very high (Millard 1999). Discuss Knowledge management systems and decision support systems. How are these ideas related to Ernie and Tax Advisor The definition of Knowledge is given as "a function of information, culture, and skills" (Rampersad, 2002).The storing and sharing of such information and acquired knowledge to benefit all the members of the organization paved way for Knowledge Management. In the 1990s, E&Y created three knowledge centers, with three goals: the Center for Business Innovation for creating new knowledge through research, the Center for Business Technology for the use of existing knowledge to create predefined methods and automated tools, and the Center for Business Knowledge for gathering and storing E&Y's internal and external knowledge and information resources. The services included a library, a call centre for answering consultant requests, and a database of consultant skills (NHS 2005). Interactive information systems using data and models to help managers analyze semi-structured problems were developed in the 1970s. These diverse systems were all called Decision Support Systems. In the 80s Executive Information Systems (EIS) was born, from single user model-driven Decision Support systems and improved relational database products (Power 2003). And in the 1990s, data warehousing and On-Line Analytical Processing (OLAP) started expanding the domain of EIS and defined a broader category of Data-Driven DSS (cf., Dhar and Stein, 1997). E&Y started in 1996 On-Line

Issues, concerns, and challenges in environmental adjucation in the philippine court system Essay Example for Free

Issues, concerns, and challenges in environmental adjucation in the philippine court system Essay Introduction The court system is an integral part of environmental enforcement in the Philippines and has made many important contributions to the field. However, environmental cases do not always progress smoothly through the judicial system. This paper is intended to identify important legal issues in the judicial system that affect or limit environmental adjudication. 2 The issues are divided between access to and competency of justice, and legal procedures. While many of these issues could be analyzed further, this paper will highlight the ones to which attention should be paid in any more comprehensive study of Philippine environmental case law. 3 This paper will also use examples and case studies from the United States to illustrate important legal points, since the U. S. and Philippines have similar legal systems. II. Issues A. Legal Procedure and Rules of the Court Because of their unique and complex nature, environmental cases are sometimes hindered by legal mechanisms and rules of procedure designed for non-environmental cases. These include rules on standing and class action suits that often do not take into account the fact that environmental damage impacts all citizens. Furthermore, the nature and science of environmental violations often means that statutes of limitations, evidentiary rules, and burdens of proof are not suitable. Some of these issues can be handled internally by the judicial system by instructing lower courts to apply rules liberally. The impact of all of these issues, and how many actually present problems for plaintiffs, is crucial. 1. Standing of Plaintiffs and Citizens Suits In environmental cases, a plaintiff may not necessarily be legally injured in the traditional sense by an act of environ-mental destruction to impair his livelihood. For example, plaintiffs cannot recover damages for fish killed by pollution because they lack standing, despite the obvious economic loss they suffered. 4 While the destruction of natural aesthetic beauty is a moral outrage that indirectly harms all citizens, under traditional legal standing person no would have standing to sue. 5 Furthermore, environmental laws are designed to prevent catastrophic harm that is often not imminent or contained to one geographic area, as opposed to the narrow, immediate harms that provide the basis of most standing requirements. 6 Strict rulings on standing could stifle environmental enforcement, especially since the Philippines lacks sufficient enforcement capacity and personnel. The Philippine Supreme Court has held that standing requires: Such personal stake in the outcome of the controversy as to assure that concrete adverseness which sharpens the presentation of issues upon which the court depends for illumination of difficult constitutional questions. 7 The plaintiff himself must have some cognizable and redressable injury. Litigating for a general public interest, or â€Å"mere invocation†¦ of [plaintiff’s] duty to preserve the rule of law†¦ is not sufficient to clothe it with standing†¦. †8 However, the standing requirement is considered a technicality that courts may waive if the case concerns a â€Å"paramount public interest. †9 In its dictum in Oposa v. Factorum, the Court said that children might even have intergenerational standing to sue to prevent the destruction of forests for future generations. 10 There are questions as to the strength of these to reduce the standing threshold for environmental plaintiffs. While courts may waive technical standing provisions when a case deals with a paramount public interest, it is not required to do so. 11 Furthermore, judges may reasonably differ on what constitutes a â€Å"paramount public interest† since there is no overriding theme o define it. For example, in Kilosbayan, the Court found that determining the legality of an online lottery system fell within this definition, whereas in Integrated Bar, it held that determining whether deploying marines for crime deterrence violates the Constitution does not. 12 The Court did reduce some of this ambiguity in Oposa by declaring that the right to a balanced and healthful ecology concerns nothing less than self-preservation and self-perpetuation, presumably a â€Å"paramount public interest. †13 However, because the Court’s discussion on standing in Oposa was dictum, neither this claim nor the right to intergenerational standing is binding law upon the lower courts. 14 Without further guidance from the Court, it is likely that many lower court judges would be reluctant to act boldly by declaring that a particular issue is a â€Å"paramount public interest† and would deny standing. Congress tried to reduce the standing threshold with citizen suit provisions in environmental statutes, but these have been of limited use thus far. First, only the Philippine Clean Air and Ecological Solid Waste Management Acts contain citizen suit provisions;15 notably, the Philippine Clean Water Act, enacted after these two laws, does not. 16 Second, citizens still bear the risk of paying a winning defendant’s attorney’s fees, which could be costly enough to discourage even valid suits. Most importantly, these suits are still subject to the â€Å"actual controversy† requirement of the Constitution. 17 What this means in the context of citizen suits has not yet been heavily litigated in the Philippines. However, lower court judges often require plaintiffs to show actual injury in the narrow or traditional legal sense. 18 Likewise, when prosecutors deputize citizens to enforce a suit, judges sometimes insist that such deputization is only valid for a single case or even invalid under the Rules of the Court. 19 As a result, citizens suit provisions have been largely unused. 20 Standing under environmental laws is hotly contested in the U. S. 21 The U. S. has put citizens’ suit provisions into almost all of its environmental laws. 22 Plaintiffs are required to show 1) an injury in fact, 2) causation between the injury and the defendant’s actions, and 3) redressability in court. 23 NGOs can sue upon a showing that any of their members would have had standing to sue. 24 The focus is not on the injury to the environment, but rather the injury to the plaintiff or NGO representing him. However, the injury can be economic or non-pecuniary, including aesthetic or recreational value. 25 The Court also held that civil penalties payable to the U. S. Treasury serve as redress as they deter polluters. 26 Causation is often the more difficult element to prove, which will be discussed below in  § 4. In New Zealand, the Environment Court has taken a more radical approach. It has eliminated formal standing provisions, requiring only that a plaintiff have a greater interest than the public generally in a controversy or that he represents a relevant public interest. 27 This makes citizen enforcement very easy. However, one might also be concerned about whether this would overburden the court; granting standing is a fine balance between permitting valid environmental claims and risking frivolous litigation. 2. Class Actions and Large Number of Plaintiffs As the notorious mudslide at Ormoc in 1991 and Marcopper mine tailings in Marinduque show, injuries from environmental damage can be grave, costly, and affect a huge number of persons. 28 Even in less publicized events, the number of injured persons may often make individual litigation burdensome and complex. Furthermore, some members of an injured class may be too poor to prosecute their claims individually. Class action suits can facilitate litigation of such situations by providing for: [T]he protection of the defendant from inconsistent obligations, the protection of the interests of absentees, the provision of a convenient and economical means for disposing of similar lawsuits, and the facilitation of the spreading of litigation costs among numerous litigants with similar claims. 29 Other studies have shown that class action suits can provide important social benefits and encourage citizen enforcement to supplement agency regulation. 30 Class actions may the discourage attorney disloyalty that encourages lawyers to plea bargain for less than the actual injury. As happened in the Chinese poachers case in Palawan, lawyers or prosecutors may not seek full compensation for the damage caused because they have an incentive to expend less time and money on a small case. 31 However, because class actions provide aggregate incentives for lawyers, and fees and settlements undergo higher judicial scrutiny, such â€Å"disloyal† settlements are less likely to occur. 32 While the Philippine Rules of the Court provide for class action suits,33 judges will sometimes be reluctant to certify classes and instead treat the injuries of plaintiffs as separate, despite any common questions of law or fact. In Newsweek, Inc. v. IAC, the Supreme Court ruled that a defamatory remark directed at 8,500 sugar planters do not necessarily apply to every individual in a group, and therefore are not actionable as a class action. 34 Likewise, a judge might refuse to certify a class of pollution victims because they suffer different types of physical injuries, even if the source was the same pollution. In a more litigated legal system, there would be more case law to guide judges on the appropriateness of class actions. However, in the Philippines, this does not yet exist. Add to this the high cost for lawyers, and class actions become even less feasible for most Philippine plaintiffs. 35 In the U. S. , it is much easier to litigate environmental class action suits. The Supreme Court has clearly instructed courts to construe its class action rules liberally and encourage class action suits. 36 This limits judicial discretion in refusing to certify classes to only extreme situations. Furthermore, the rules allow plaintiffs to join by default rather than affirmatively. 37 For environmental cases, the courts will look at the potential number of plaintiffs or the size of the estimated areas that a pollutant has infected to see if plaintiffs have met the numerosity requirement, but they are not required to meet a certain minimum number. 38 For the Philippines, which, unlike the U. S. , has too few environmental class action suits, adopting some of these mechanisms may create a more efficient adjudication process for plaintiffs, defendants, and the courts. 3. Statute of Limitations and Delayed Injuries Unlike a traditional tort or crime, many environmental injuries are not discrete events but only manifest themselves after many years. Pollutants may build up in soils, waters, or human bodies for years without reaching a dangerous level. Cleanup of such sites can take even longer. For example, when the U. S. military left Subic Bay in 1992, it left behind hazardous waste sites with contaminated water that continue to poison the land over a decade later. 39 However, for environmental torts, the statute of limitations is four years, a relatively brief time. This could preclude the litigation of injuries from pollutants with an onset delayed for many years. Thus far statutes of limitation issues have not been a significant factor in environmental litigation. The Philippine Supreme Court addresses similar problems in other fields of law with the discovery rule, allowing the statute of limitations to run when the plaintiff actually or should reasonably have discovered the injury. 40 However, as the courts handle more brown environment cases, it will have to address the tensions between punishing past violators and protecting defendants from time-barred claims. 41 U. S. courts have adopted the due diligence discovery rule, particularly for Clean Water Act and wetlands violations. Because immediate detection of pollution or illegal fill into a wetlands is almost impossible, applying a statute of limitations strictly would defeat the remedial purpose of the act. 42 Courts try to effectuate the Congressional purpose of the statute with the due diligence discovery rule and giving the government a chance to file action against the polluter once the violation is reported to the EPA. 43 Some courts44 realize that a statute of limitation may be inappropriate for cases when pollution continues to cause problems over time. These courts argue that a: Defendants unpermitted discharge of dredged or fill materials into wetlands on the site is a continuing violation for as long as the fill remains. Accordingly, the five-year statute of limitations †¦ has not yet begun to run. 45 The statute of limitation will not run for as long as the pollution remains. Many courts will also treat common law tort nuisances as continuing violations. 46 This approach has the added benefit of allowing the government to fine violators for each day the pollution remains, capturing the more of the costs of environmental destruction. 47 Much of U. S. case law regarding the effect of statutes of limitations on environmental issues comes from ambiguities in the statute of limitation for complex processes, particularly the Comprehensive Environmental Response, Compensation and Liability Act (CERCLA), or Superfund law. 48 Because Congress anticipated the complexity and long-term nature of site cleanups, it structured the statute of limitations in a flexible manner, allowing the court hear an initial cost recovery action prior to issuing a declaratory judgment to avoid letting the statute run. It also allows the plaintiff to file subsequent cost-recovery actions to recapture further response costs incurred at the site. 49 However, the law’s different statutes of limitation for remedial and removal actions phases of the cleanup has led to confusion over how the phases are defined. Courts often defer to EPA determinations in characterizing the type of action due to its technical expertise, rather than making that judgment itself. 50 4. Meeting the Burden of Proof In environmental cases, there may be no line of direct evidence from the perpetrator to the harm. In pollution cases it is often impossible to prove that the plaintiff’s harm was caused by his exposure to the toxic material. 51 For example, if several factories dump pollution into Manila Bay, it is impossible to determine which caused a particular environmental harm. Furthermore, the courts cannot expect absolute scientific certainty on the effects of a health risk such as electro-magnetic fields from power cables. 52 Given these problems, the traditional burden of proof standards, preponderance for civil cases and beyond a reasonable doubt for criminal,53 may prove to be prohibitively high. Philippine courts employ liability-shifting mechanisms to manage this difficulty in environmental cases. For example, pursuant to the Fisheries Code, courts use reverse burden of proof to place the burden of exculpation on defendants found with high-explosive or cyanide fishing gear. 54 Furthermore, the courts have begun to experiment with the precautionary principle, placing the constitutional rights to health and safety above development. 55 The courts also employs res ipsa loquitor in tort suits,56 although this has not been a prominent feature of environmental litigation. Plaintiffs may also hold multiple defendants jointly and severally liable for an act of environmental destruction that cannot be traced to a single defendant company, such as the pollution in Manila Bay. 57 Until recently, Philippine lawmakers did not see a need to introduce a strict liability58 regime into environmental laws. 59 Strict liability was employed in other fields, but not environ-mental laws. More recent anti-pollution laws such as the Clean Air and Solid Waste Management Acts establish that a violation of the standard is actionable through citizen suits. 60 In U. S. , because of its common law tradition, courts are more willing to employ strict liability. Generally, when a defendant, â€Å"though without fault, has engaged in [a] perilous activity †¦, there is no justification for relieving it of liability. †61 Such â€Å"perilous activities† include operating explosives, nuclear energy, hydropower, fire, high-energy explosives, poisons, and other extremely hazardous materials. 62 For citizens suits under environmental statutes, plaintiffs need only show that the law was violated, not prove fault or any actual or threatened harm, without regard to mens rea. 63 When it is impossible to determine the proportion of fault of a large number of defendants, U. S. courts may approximate fault through other indicators, including market share and production output. For example, in Hymowitz v. Eli Lilly ; Co. , the New York Court of Appeals calculated the size of each defendant drug company’s market share for DES to determine their fault in the injuries caused by the drug. 64 This also allows courts to address injuries sustained in the past by approximating past fault through data available in the present. The Environment Court in New Zealand has adopted an even more radical approach and done away with formal burdens of proof. It focuses instead on obtaining the best possible evidence for a case. This makes it easier for plaintiffs appealing to the court to dislodge an unfavorable opinion from a lower court. 65 While the Philippine Supreme Court may not wish to go this far, the court could more strict liability for hazardous materials and market share liability tools. 5. Damages and Remedies Even if a plaintiff wins damages from a defendant, if the defendant keeps polluting or cutting trees, the damage will continue. 66 In the Philippines, this is particularly problematic as the fines and penalties imposed under law are often not enough to change a company’s behavior. In order to encourage development, Congress prohibited temporary restraining orders against government projects. 67 Since government infrastructure projects can cause massive damage to ecosystems, this prohibition is significant. Some courts try to avoid this loophole by claiming that the prohibition cannot violate a person’s constitutional right to health or safety. 68 The extent of this loophole is unclear. Finally, even if a plaintiff or prosecution wins its case, most of the time the true costs of the defendant’s actions will not be reflected in the award. Damages in civil cases and punishments in criminal cases generally capture the costs of any suffering caused to humans, not animals or plants. While some settlements may include forcing a defendant to install pollution-control equipment or contribute money to conservation programs, this still likely does not recoup the full extent of damage to the environment. It is difficult to regenerate natural forest, coral reefs, or populations of endangered animals. The judicial system does not have much power to remedy this problem. The decision on the purpose of environmental laws and how much plaintiffs recover is for the Congress. However, it is important for judges to understand that environmental cases deal with only a fraction of the true costs of environmental damage. This may convince some judges to be more sympathetic toward environmental cases. While punishments for defendants may seem exorbitant, understanding the unaccounted costs of environmental damage puts these into perspective. B. Access to and Competency of Justice Aside from the legal issues described above, in any country, there are a host of practical and logistical issues that impede the judicial system’s ability to handle environmental cases. This includes the lack of financial resources of plaintiffs, particularly in poorer parts of the Philippines. Plaintiffs and their lawyers must also feel safe from physical and financial harassment while litigating their case. On the other hand, both courts and lawyers are often unfamiliar with environmental laws and science, limiting their ability to adjudicate in the field. Finally, court dockets are often congested, and environmental cases are not given priority. The judicial system’s role in addressing these issues ranges from fairly involved to almost no role. Yet, in attempting to understand environmental adjudication in the Philippines, it is crucial to recognize the role these practical realities play. 1. Financial Costs of Adjudication In any legal system, filing and litigating a case takes an enormous amount of time and money. Philippine courts impose a filing and transcript fee, although these are waived for citizens suits. Reflecting on his experiences, famous environmental attorney Antonio Oposa suggested that these costs were the greatest inhibitions for most plaintiffs. 69 Furthermore, for injunctive remedies, plaintiffs must post a bond to cover the defendant’s potential damages, which may be too large for a poor plaintiff with livestock and property as his only assets. 70 Most Philippine lawyers do not use a contingency fee system, so plaintiffs must be able to pay for legal services up front and over the lengthy litigation process. 71 On top of this, there is the risk of financially crushing harassment suits from defendants, or Strategic Lawsuit Against Public Participation (SLAPP). Even the logistics of feeding and housing witnesses, and their lost time from work, poses significant problems for predominantly poorer plaintiffs. In the U. S. , NGOs often receive enough donations to allow them to engage in litigation and have staff lawyers. More importantly, plaintiffs’ attorneys often work on a contingency basis, allowing poorer plaintiffs to avoid large financial risk. Furthermore, NGOs and environmental groups seeking injunctive remedies are often required only to pay a nominal bond or may be exempted completely. 72 While some might worry this makes litigation in the U. S. too easy, it drastically improves poor people’s access to justice. Pursuant to the Constitution’s emphasis on the poor, the Supreme Court of the Philippines has taken some efforts to alleviate this problem. Poorer plaintiffs are exempted from paying docket, transcript, and other fees and are granted free legal counsel. Furthermore, the Court provides an annual grant to the Integrated Bar of the Philippines’ Free Legal Aid Program. 73 However, not all environmental plaintiffs qualify as poor, particularly NGOs, even though they often have limited financial resources. Furthermore, even though the amount of the bond is under the discretion of the judge, judges are reluctant to do this because they worry about being accused of abusing their discretion. 74 2. Harassment of Plaintiffs and Lawyers Because of the high stakes involved in environmental cases, defendants may go to extraordinary means to intimidate and harass plaintiffs and their lawyers. It is not uncommon for defendants to lodge harassment or SLAPP suits against environmental plaintiffs or DENR prosecutors to attempt to force them to drop their charges. 75 Enforcers who confiscate the equipment of criminals are often sued for robbery. 76 Some defendants take even more extreme means such as physical violence or even murder. 77 Such dangers were recently illustrated by the murder of environmental advocate Elpidio de la Victoria and death threats against attorney Oposa. 78 This makes lawyers unwilling to take on difficult environmental cases. To stifle SLAPP suits, the courts should promptly apply the anti-SLAPP provisions in the Philippine Clean Air and Ecological Solid Waste Management Acts when applicable. 79 This means dismissing any harassment suits as quickly as possible. However, plaintiffs relying on other laws have less protection. 80 Congress must expand the use of anti-SLAPP provisions to other environmental laws. Furthermore, law enforcement must vigorously prosecute any defendants who resort to violence. In short, to facilitate environmental cases, the court must protect the ones bringing the cases. 3. Technical Knowledge Among Judges and Attorneys Judges must decide questions of science as well as law in order to dispose of most environmental cases. This is particularly true for brown issues, which involve uncertain science regarding the exact effects of a pollutant. In the U. S. , scientific understanding of pollutants led to new classes of trespass and tort suits that held emitters liable for their actions. 81 However, both sides in a case will try to use any scientific uncertainty to their advantage, or even create scientific uncertainty even when it does not exist in order to confuse the court. Judges must understand what scientific evidence should be admitted and what is not valid. 82 Judges and lawyers need to understand the science well enough to determine which arguments are unfounded and which are plausible. Because general the courts have general jurisdiction and are not specialized in environmental issues, this problem will have to be addressed by providing judges and lawyers with supplemental training in environmental sciences and law. PHILJA and other organizations are already successfully doing this. 83 Eventually, however, this problem may be resolved through a change in the adjudication system. If the Philippines moves toward environmental courts or administrative adjudication84 (as is being considered), judges would be trained specifically to handle environmental cases. 4. Obtaining and Preserving Evidence For green issues, preserving evidence may be difficult. After an illegal logger or fisher is captured, DENR can confiscate the logs and fish. These goods rot or deteriorate over time. Proper procedure requires taking pictures of the logs and fish for admission into court. Specially trained fish examiners prepare reports on the cause of death of fish. When done correctly, this preserves the evidence for use at court. However, some areas may not have fish examiners on hand or the prosecution may not properly prepare the pictures for admissible evidence. It is not uncommon for custodians of the confiscated items to lose track of them over time. Because cases take so long in the court system, this can be a real problem. 85 It is also difficult for enforcement agents to find and confiscate the equipment and vehicles used in environmental crimes, as the boats and trucks perpetrators use are highly mobile. Despite the inconvenience it may cause defendants, such equipment must be held as evidence and to prevent further environmental damage. The accused, or unindicted conspirators, will often petition for the release of their equipment. 86 Unfortunately, sympathetic lower court judges may sometimes grant these requests, despite the contravening case law. 87 Moreover, prosecutors must have the vehicles stored in a safe area despite the lack of storage space. Finally, it is important for enforcers to determine the location of violators, particularly close to the boundaries of natural parks. Community enforcers may not be trained in determining the exact location of where they apprehended the violators. Wealthier units can use GPS, but often the location of apprehension is disputed. 88 Any doubt in this area can destroy the prosecution’s case. 5. Docket Congestion In many countries, including the Philippines, courts are overburdened with cases. Yet, the Philippines’ forests and animals are already disappearing quickly. Irreversible damage to ecosystems can occur much more quickly than the many years it may take the court system to resolve a case. As Prof. La Vina noted, the environment cannot wait for the court system. 89 According to Justice Nazario, the Philippines needs over 300 trial court judges to fill the vacancies and resolve pending cases. 90 Low pay discourages the few who are qualified. Many of these vacancies are in remote parts of the country, such as Nueva Ecija, Occidental Mindoro, and Surigao Norte, where much of the fishing and forestry violations occur. Furthermore, the Supreme Court is burdened by the large amount of cases granted review each year, including the automatic review for death penalty cases. 91 Given this burdensome congestion, environmental cases are not given any special treatment on their own merits. Criminal environmental cases may be somewhat more expedited because they involve criminal punishments, but most judges and lawyers show no urgency with regard to environmental cases. 92 The Supreme Court attempted to alleviate this problem with Administrative Order No. 150B-93, setting up special courts to handle illegal logging, but these remain underutilized. 93 Until cases can move through the court system more quickly, the enforcement of environmental law will be delayed. III. Conclusion This paper has highlighted important legal and practical issues preventing efficient adjudication of environmental cases in the Philippines. However, due to logistical and budgetary constraints, this paper focused mostly on case law from the Supreme Court and the personal experiences of lawyers. In order to fully understand environmental adjudication throughout the court system, further research should ideally analyze environmental cases from all Municipal and Regional Trial Courts, Courts of Appeal, and the Supreme Court. It is important to see how cases area actually treated, particularly with respect to the issues examined in this paper. Furthermore, there may be important regional variations, particularly between areas with more natural resources and more urban areas. Even before such a study is undertaken, the courts can apply several lessons from this paper in the near future. First, while the courts have already taken commendable steps to waive filing fees and other costs for paupers, as mentioned above the definition of pauper may be under inclusive by not including NGOs. The courts should consider other definitions to reflect the realities of environmental NGOs. 94 Second, the Supreme Court should instruct the courts to dismiss SLAPP suits expeditiously. While the natural resource laws may not have anti-SLAPP provisions, Congress clearly did not intend to encourage such suits and there is nothing legally preventing the courts from dismissing them faster. Finally, the courts can address standing for citizens and class action suits. In particular, it should set out a clear position on standing in environmental cases. Other challenges will require long-term planning for the courts. Reducing the docket congestion is critical to expedite justice, although doing this will likely take years and require more judges. Likewise, the ongoing effort to train judges and lawyers in environmental law and science must continue, particularly as new judges and lawyers enter the judicial system. The courts should also familiarize themselves with the legal mechanisms available to them, particularly in shifting the burden of proof. However, this will be most useful in pollution cases as they become more common in the future. Ultimately, the challenges described above will require multifaceted solutions from various stakeholders in the Philippine legal system. For example, Congress must work to improve standing and citizens suit provisions in other environmental laws. To reduce the financial risk of brining a suit, law firms could move toward a contingency fee system. Furthermore, it is the responsibility of DENR and environmental agencies to ensure that evidence is properly recorded and preserved. Finally, as the Philippine grows and wealth spreads, more plaintiffs will be able to undergo the financial costs of adjudication. Eventually, the best solution to these challenges may come not from within the courts but from a new adjudication system. The U. S. has worked successfully with administrative adjudication for environmental issues in the EPA and Department of Interior. Other countries have set up independent environment courts. Based on the results of further studies and the needs of the country, the Philippines may move to adopt one of these models. This would allow expert adjudicators to handle cases under rules that make sense for environmental issues. Finally, it is important for judges at all levels of the judicial system to understand the severity of environmental degradation in the Philippines. The only redress environmental plaintiffs or prosecutors may have is in their court. Thus, they should not be reluctant to grant standing or award large damages, when appropriate, because doing so will ensure that both humans and the environment have their proper day in court.

Annual marketing plan of general motors

Annual marketing plan of general motors An annual marketing plan is a powerful management tool for business organizations targeting to strengthen their market positions. The plan provides a guide on all marketing activities for an entire financial year. A good marketing plan is obtained from a strategic marketing study and research based on a particular organization. In this essay, we focus on General Motors Companys annual marketing plan which contains its situation analysis, marketing objectives, strategies, tactics, financial considerations and a timetable for implementation. A situation analysis provides a general understanding of General Motors internal and external business environments (Brown Ph D Brown, 2008). This is the analysis of the company, customers, collaborators, competitors and the climate (NetMBA.com, 2010). The company is one of the worlds largest automaker with several years of experience and operating in over 157 countries in the world and has its headquarters in Detroit. It sells and services vehicles through several known brands such as Chevrolet and FAW among others. The company is well known brand name in the competitive automotive industry and uses the latest technology in managing its entire marketing network all over the world. The companys culture is to produce and sell high quality vehicles and services to the entire world. Moreover, greatest goal is to retain all its customers for the future service provision. In addition, the company has a diverse supplier base which provides quality raw materials for its production process. The supplier diversity ensures that the company gets the best for its investments which go a long way in customer satisfaction (General Motors, 2010). The company has a very huge world market with broad customer base which is being targeted by its marketing plan. These customers are provided with timely discounts on vehicle sales as well as services which motivate them thus increasing purchases. Also, the company is in a very competitive automotive industry facing actual threat from existing players such as Toyota and other potential new entrants. Currently, the Worlds political and regulatory environment is stable and favors the company good performance. On the other hand, the economic environment is still recovering from recession which decreased customers purchasing power. However, the new technology and the social environment are good for the companys marketing strategies (General Motors, 2010). The marketing objectives of General Motors include the recovering the lost market share by the end of the year. This is because recently the company lost United States market share to Ford Motor Co. and Toyota Motor Corp. The second company objective is to increase its annual sales revenue by over 30 %. This is to recover from its fall of light-vehicle sales by 5.7 % and also to counter Ford and Toyota sales which have soared over 30 % respectively (Bloomberg, 2010). Another marketing strategy is to position itself in the market for easy and quick introduction of new innovative products and services throughout the year. This is because the company uses its innovative strategies to meet dynamic customer demands for automotives which require appropriate marketing plan. Moreover, the company aims to improve its corporate image throughout the year as well as raise public awareness of all its automotive models and services (Berry Wilson, 2000). The company marketing strategies will include; advertising, sales promotion, publicity and direct marketing. The advertisements will entail the paid spaces and airtime on the broadcast and print media. Moreover, the outdoor advertisements with huge pictures of the model vehicles could attract new and existing customers. The sales promotion involves the use of incentives and offers that encourage the population to purchase its products and services at specific times. The publicity is that awareness created by the information and opinion carried by third parties about the companys automotives and services. The direct marketing involves the personal presentation to customers or prospective buyers on the vehicle performances and services offered. This direct marketing can be done through any convenient mode of correspondence between the company employees and the target customers (Mullin Cummins, 2008). The tactics to be employed by the company are aimed at maximizing the achievement of specific marketing objectives through particular strategies. The major tactic is for the company to engage integrated marketing which utilizes the four strategic marketing tools in a balanced way to achieve its objectives. For instance, General Motors is an industrial company and as such most emphasis should be put on direct marketing. In addition, the company will select specific periods within the year to carry out sales promotion aimed at acquiring short term sales targets. Moreover, the advertisement strategy is worth monitoring so as to use the most appropriate advertisement media such as the internet, newspaper or broadcast. Furthermore, the publicity tool will constantly be in use when the company offers good products and services to third parties who in turn speak about the company thus achieving indirect marketing (Mullin Cummins, 2008). The financial consideration for the companys marketing plan is to ensure that the benefits value exceed the marketing expenses. The marketing expenses will be monitored throughout the entire year to avoid any budget variances. The marketing plan affects the sales, cost of sales and the marketing expenses all of which directly affects profitability and cash flow. Therefore financial consideration is very important for any effective marketing plan (Berry Wilson, 2000). The timetable of implementation of this marketing plan begins immediately and will run through the entire financial year. The various marketing strategies and tools will be used appropriately at different times and sometimes blended to achieve maximum objectives. The final marketing report will be prepared at the end of the year for the appraisal purposes. This final report will be used further in the preparation of the next annual marketing plan. In conclusion, an annual marketing plan is a crucial management tool that is used by General Motors to achieve their management objectives.

Capital in the Market and Economy :: essays research papers

Capital is considered anything that helps enable us to reach our goals, while improving the efficiency of goods and services that we use or produce. Capital is one of the main attributes of improvement. Capital can be almost anything, it can be mental (such as education or training), material (such as a computer or a machine) or it can be money. Capital is invested in a good or service to increase efficiency in production, to increase output and as to increase overall consumer benefit and satisfaction. Capital is a major part of markets and the economy. In order to keep investing capital, there are times where consumption levels need to be decreased in order to collect, or save up, more capital. When you open a savings account, the interest that you earn is actually paid by businesses that have been using your money as capital. You may have given up a monthly shopping spree to save your money. While you are saving, someone is paying interest (your capital) on the money you saved, because they have borrowed it to pay for capital investments such as land, a building, machinery, etc. in order to improve their overall production. If we look at capital in a working environment, we see that when we increase capital goods for workers, they can be more productive. This works up to a point. The law of diminishing returns declares that a general increase in output occurs when capital goods per worker increase, but there comes a point where each increase in capital goods produces a lesser impact on output. At this point, the number of human capital (workers) needs to be increased to utilize the capital goods already in place and continue to improve efficiency. An example of this is the clichà © â€Å"too many cooks in the kitchen†. If you have too many cooks, you need to increase the pots and ingredients. When you increase the pots and ingredients, the cooks are able to work more efficiently and also produce more. When you get too many pots and ingredients, and the cooks are running back and forth, efficiency is decreased. You may still be getting more produced, but not at the same rate when each cook had th eir own pot and ingredients. At this point, you need to bring in more cooks (human capital) to again increase production efficiency and output. The same holds true for capital markets and the economy.