tag:blogger.com,1999:blog-51903779127719718102024-03-13T03:20:09.261-07:00Research paper topicsParkinson'S Disease Research Paper TopicsRubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.comBlogger212125tag:blogger.com,1999:blog-5190377912771971810.post-24758261930936436422020-09-04T03:32:00.001-07:002020-09-04T03:32:03.677-07:00farbstoffe essaysfarbstoffe expositions In diesem Bereich mchte ich einige grundlegende Prinzipien zum Thema Farbe erlutern. Denn obwohl nicht nur Farbphotographie und Farbfernsehen, sondern eigentlich unser ganzes Leben von Farbe bestimmt ist und wichtige Entscheidungen davon abhngen (kick the bucket Blinden und Farbenblinden nehme ich hier mal aus), gibt es dabei ein Problem: Wir haben mit cave Farbnamen, bite the dust wir verwenden, kein eindeutiges System, um eine Farbe zu beschreiben. Was ist beispielsweise Knigsblau? Jeder, der kicks the bucket jetzt liest, wird seine eigene Vorstellung davon haben und wenn man all diese Farben auf einem Blatt nebeneinander htte, wrde wohl jeder Farbton anders aussehen. Und so ist das eigentlich mit all nook Farben, deren Namen wir im Alltag verwenden. Vllig undurchsichtig wird das Ganze dann, wenn man bite the dust Farbnamen der Bekleidungsindustrie betrachtet, kick the bucket wohl mit jeder neuen Mode neu erfunden werden. Und selbst das Wort Farbe ist nicht eindeutig. Umgangssprachlich wird es sowohl fr einen Farbstoff, fr ein optisches Phnomen und fr einen Sinneseindruck verwendet. Pass on englischsprachigen Lnder unterscheiden da genauer: Einem Amerikaner kme es bspw. nicht in nook Sinn in einem Baumarkt einen Eimer shading zu kaufen. Einen Eimer paint wrde er aber erhalten. Das Hauptproblem ist, daãÿ Farbe keine physikalische Grãÿe wie Lnge oder Gewicht ist, pass on eindeutig definiert ist. Farbe ist eher ein Sinneseindruck wie Geschmack oder Geruch. Und Farbe setzt eine Bestrahlung mit sichtbarem Licht voraus. Ohne Licht keine Farbe. Trotzdem, auch mit dem Wissen, das in diesem Bereich vermittelt wird, ist es nicht mglich Farbe zu messen. Man kann nur pass on Strahlung messen, bite the dust in unser Auge eintritt und dann im Gehirn einen Farbeindruck hervorruft. Ob das bei Person A derselbe ist, wie bei Person B ist ein ganz anderes Thema. Das Bedrfnis des Menschen, sich und seine Umwelt mit Farben zu schmc... <! Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-59344124250734645542020-08-24T13:46:00.001-07:002020-08-24T13:46:06.370-07:00Agricultural Wastes as Growing Medium for Pomelo Citrus Grandis free essay sampleThe investigation was directed to assess the utilization of farming squanders as valuable developing media for pomelo (citrus grandis) when contrasted with fruitful soil. This farming examination means to decide the higher-esteem employments of agrarian squanders, for example, animal excrement, rice frames and wheat by utilizing it as media for development of pomelo. The extension included just the usage local duck compost, new rice boycott, new rice structures and parboiled rice bodies. The procedure includes the arrangement of pomelo seedlings, readiness of developing media, transplanting strategy, supporting development and checking development of pomelo seedlings as far as stature of the plant and the quantity of leaves. The pomelo seedlings were seen to make due during the experimentation time frame. Be that as it may, the development fluctuated starting with one medium then onto the next. To analyze the development pace of pomelo seedlings in rural squanders and soil, the t-test was utilized. It is dictated by the mean example of development of pomelo plant in the developing to media as marked T1 to T3 when contrasted with a standard mean example, that of the dirt, T4. We will compose a custom exposition test on Agrarian Wastes as Growing Medium for Pomelo Citrus Grandis or then again any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The registered estimation of t at pgt;. 05 is 1. 23 and 2. 47 not exactly the basic worth 2. 920. This outcome uncovered that there is no noteworthy distinction among soil and creature excrement parboiled rice bodies as developing media of pomelo plant. While the more prominent tcomputed estimation of T1 and T2 unveiled that there is a critical contrast between the development pace of pomelo in the dirt and in new rice grain (T1) and frames (T2). This demonstrates horticultural squanders can be utilized as developing media for pomelo seedlings. This additionally confirms farming squanders can help plant reproducers to diminish costs as far as developing media fundamental for plant development. Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-15577548146815276912020-08-22T21:43:00.001-07:002020-08-22T21:43:09.550-07:00The irony of life is that it takes a life time to learn about life EssayThe incongruity of life is that it ends a real existence time to find out about existence - Essay Example Consider the case of a businessman who puts their business before everything else, they invest or their energy working, disregard their family and most likely end up in awful wellbeing since they barely ever constructed chance to deal with their wellbeing. In the same way as other riches individuals with his qualities, the more extravagant he gets the more self-entered he becomes (Grewal 1). Thirty years down the line, a similar individual, is thinking about his tremendous business domain from his deathbed with nobody to visit him expect those keen on acquiring his riches. His basic wellbeing and poor social relations result to his being separated from everyone else in his last hours, and he understands that, the most significant thing in this life isn't how much cash you make, yet how you use it to transform you and others to improve things. A clichã ©, yet in any case, a typical good exercise that has taken him a lifetime to learn, and when he at long last gets it, he has no life left in which to rehearse it. Considering this relationship and numerous comparative ones that can be drawn from life the incongruity, all things considered, turns out to be clear, stuff takes a lifetime to learn, however that is constantly anybody Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-59447201905022441772020-08-22T01:27:00.001-07:002020-08-22T01:27:29.118-07:00East Asia essaysEast Asia papers During the years somewhere in the range of 1000 and 1400 the East Asian district saw broad change and advancement concerning the idea of the elites that governed separate nations. In China there was the development of the assessment culture, Japan encountered the rise of the Samurai, Korea saw the development of the Yangban, and Vietnam got content with a tribute framework to China. Every one of the individual nations developed and grew freely and generally had the option to separate themselves from China and start to frame their own national personality alongside their own arrangement of administering elites. In China there is an unequivocal starting to the new political world class which comes from the change from the Tang to Song administrations coming full circle in 960. The Zhao Brothers, who are the pioneers of the insurgency and the main ones ready to merge power, realize that they are just military tough men and understand that they need a framework that will help keep them from loosing power. Thus they turn away from the landed gentry, that had recently managed China and in the battling has been significantly debilitated, and concentrate on making another political structure to create government authorities. The Zhao siblings establishment the Confucian Examination System (CES), which no longer depends on proposal however is merit based. The common tests are held at regular intervals, with the quantity of individuals breezing through the last test of the year (Jinshi) being around 100-150 out of the first 100,000. Around this assessment framework there was presently an ascent of a nother world class, the Literati. With the start of the CES there started a consistent decay of military force in China and the rise of the Literati. During the Mongol intrusion the tests were halted, which prompted social improvement of the Literati since they had no political force with the Mongols, yet with the re-foundation of the tests by the Mongols in 1313 the Literati again starts indeed a... <! Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-65992009643968098492020-08-21T19:25:00.001-07:002020-08-21T19:25:30.043-07:00Echinacea Essay -- Plants Botany Plant PapersEchinacea What's going on here? Echinacea is a spiked looking plant with purple leaves emanating from the inside and is a subsidiary of the purple coneflower. It develops to be one to two feet in tallness and is an individual from the daisy family. Three kinds of the plant are utilized for clinical purposes. They are Echinacea purpurea, Echinacea angustifolia, and Echinacea pallida. Principally the roots, the seeds, and the leaves are removed for restorative utilization. Numerous individuals accept the herb to be a solution for diseases, for example, the normal cold or this season's flu virus, which clarifies why the residents of the United States burn through $3 million every year on the medication. As an outcome of its ubiquity in any case, certain spots in both the United States and Europe have limited the collecting of Echinacea and have put it on the jeopardized species list. The herb has not yet been affirmed by the Food and Drug Administration as either sheltered or compelling in the structures that produces are disseminating. (http://www.rxlist.com/cgi/alt/echinacea.htm) History The Native Americans were the primary individuals to utilize Echinacea for clinical purposes. They accepted that victims with minor issue, for example, colds to progressively genuine conditions like snakebites could profit by use. They even used the herb for veterinary medication for ponies. In the mid 1900ââ¬â¢s, the herb increased business prominence and was broadly sold all through the United States. Buyers had high expectations that Echinacea would fix or forestall a wide range of sicknesses. In 1910 notwithstanding, the American Medical Association guaranteed that the medication was pointless however numerous individuals kept on buying and utilize the enhancement until around 1930. Th... ...iratory Tract Infections. Western Journal of Medicine, 171, 3 Lindenmuth, G., Lindenmuth, E. (2000). The Efficacy of Echinacea Compound Herbal Tea Preparation on the Severity and Duration of Upper Respiratory and Flu Symptoms: A Randomized, Double-Blind Placebo-controlled Study. The Journal of Alternative and Complementary Medicine,6, 327-334 Melchart, D., Walther, E., Linde, K., Brandmaier, R., Lersch, C. (1998). Echinacea Root Extracts for the Prevention of Upper Respiratory Tract Infections: A Double-Blind, Placebo-Controlled Randomized Trial. Files of Family Medicine, 7,6 Percival, S. (2000) Use of Echinacea in Medicine. Biochemical Pharmacology, 60, 155-158 Turner, R., Riker, D., Gangemi, D. (2000). Ineffectualness of Echinacea for Prevention of Experimental Rhinovirus Colds. Antimicrobial Agents and Chemotherapy, 44, 1708-1709 Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-75358094780600091372020-07-21T05:45:00.001-07:002020-07-21T05:45:03.634-07:00Using Tibetan Singing Bowls for Stress ReliefUsing Tibetan Singing Bowls for Stress Relief Meditation Print Using Tibetan Singing Bowls for Stress Relief By Cathy Wong Medically reviewed by Medically reviewed by Richard Fogoros, MD on July 13, 2016 Richard N. Fogoros, MD, is a retired professor of medicine and board-certified internal medicine physician and cardiologist. He is Verywells Senior Medical Advisor. Learn about our Medical Review Board Richard Fogoros, MD Updated on February 03, 2020 How Stress Impacts Your Health Overview Signs of Burnout Stress and Weight Gain Benefits of Exercise Stress Reduction Tips Self-Care Practices Mindful Living Kimberley Coole / Getty Images Tibetan singing bowls are a type of bell that vibrates and produces a rich, deep tone when played. Also known as singing bowls or Himalayan bowls, Tibetan singing bowls are said to promote relaxation and offer powerful healing properties. Buddhist monks have long used Tibetan singing bowls in meditation practice. In addition, some wellness practitioners (including music therapists, massage therapists, and yoga therapists) use Tibetan singing bowls during treatment. Uses for Tibetan Singing Bowls People use Tibetan singing bowls for many purposes, including stress reduction and pain relief. Some people use the bowls in combination with other healing practices, such as meditation and deep breathing. Many proponents claim that the vibrations of a singing bowl can produce beneficial changes in the body by reducing ?stress, harmonizing the cells, and balancing the bodys energy system. Some also claim that Tibetan singing bowls can stimulate the immune system and produce beneficial changes in brain waves. Benefits Very few scientific studies have examined the potential benefits of Tibetan singing bowls, despite their long history of use. One of the available studies is a report from the Swiss journal Research in Complementary Medicine. For the study, 54 people with chronic pain originating from the spine were assigned to either six sessions of singing bowl therapy, a placebo treatment, or no treatment at all. Study results showed that members of the singing bowl group and the placebo group experienced a significant decrease in pain intensity. The studys authors also found that both the singing bowl therapy and the placebo therapy had a stress-reducing effect on participants. Given these findings, the studys authors concluded that singing bowl therapys effectiveness for pain relief could not be confirmed.?? A preliminary study published in the American Journal of Health Promotion in 2014 examined the benefits of starting a directed relaxation session with 12 minutes of singing bowls and found a greater reduction in systolic blood pressure and heart rate compared to silence before a directed relaxation session.?? How to Use a Singing Bowl To create sound with a singing bowl, firmly press the accompanying mallet in a circular motion against the bowls outside edge or rim. When you hear a bright, clear tone, you can slow down the motion. Use your full arm to make the motion, rather than just rotating your wrist. You can also make the same circular motion against the outside belly of the bowl. Additionally, you can gently strike the bowl before beginning the circular motion. Where to Find Tibetan Singing Bowls Widely available for purchase online, Tibetan singing bowls are also sold at some meditation centers, yoga studios, music shops, and stores that specialize in new age products. Proponents suggest that higher-quality bowls tend to produce more resonant sounds. The Takeaway Although there is little scientific support for the healing effects of Tibetan singing bowls, integrating the use of such bowls may help enhance the relaxing effects of stress management techniques like meditation, deep breathing, and guided imagery. Studies show that by lessening your stress, each of these activities may help boost your overall wellbeing. Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-89888384638038180272020-06-25T01:38:00.001-07:002020-06-25T01:38:03.449-07:00Social responsibility is responsibility of organisations for impact of their decisions - Free Essay Example EXECUTIVE SUMMARY Business organizations have walked up to the need for being committed towards Corporate Social Responsibility. But still majority have just been taking up some form of philanthropic activities for its stakeholders. Nurturing a strong corporate culture which emphasizes Corporate Social Responsibility (CSR) values and competencies is required to achieve the synergistic benefits. The employees of an organization occupy a central place in developing such a culture which underlines CSR values and competencies. The present study, therefore, is an attempt to explore the engagement of human resource management professionals in undertaking Corporate Social Responsibility. It also suggests Human Resource Management to take a leading role in encouraging CSR activities at all levels. The combined impact of CSR and human resource activities, which reinforce desirable behavior, can make a major contribution in creating long term success in organizations. Successful programmers on social responsibility rely heavily on enlightened people management practices. In this context HR department is assumed to be the coordinator of CSR activities in getting the employment relationship right which is a precondition for establishing effective relationships with external stakeholders and thus can orient the employees and the organization towards a socially responsible character. Chapter 1 Introduction CSR-Globe.jpg Ãâà Ãâ Corporate social responsibility expectations and requirements of stakeholders on corporate values and consistency in practice, not only as customers and investors are also employees, suppliers, communities, regulators, special interest in the community and groups. CSR describes a companys commitment to be accountable to its stakeholders. Demand economic and social and environmental consequences of their actions for the management of corporate social responsibility of companies to maximize benefits and minimize negative ones. Corporate social responsibility in society about the performance of duty, but must also gain a competitive advantage. Effective corporate social responsibility within the program, companies can: Improved access to capital Sharpen decision-making and risk reduction Improve brand image New markets to explore, including hidden features pre-business Low cost To attract and motivate employees. Corporate Social Responsibility Overview csr%20chapter%20page.jpg Social responsibility (is the) responsibility of an organisation for the impacts of its decisions and activities on society and the environment through transparent and ethical behaviour that is consistent with sustainable development and the welfare of society; takes into account the expectations of stakeholders; is in compliance with applicable law and consistent with international norms of behaviour; and is integrated throughout the organisation. Working definition, ISO 26000 Working Group on Social Responsibility,Sydney, February 2007 Corporate social responsibility is known by a number of other names as well. These corporate responsibility, corporate accountability and corporate ethics, corporate citizenship or supervision, responsible business, and triple line include several names. Too fast, a modern business practice is integrated into the corporate social responsibility issues, and there is a responsible competitiveness or, as it has in mind the tendency to corporate sustainability. In general, it is clear that in a transparent and accountable social and environmental issues and economic values, culture and decision-making strategies and processes to integrate and develop best practices in this company, and create wealth and improve the performance of corporate social responsibility in society. A statement of the World Business Council for Sustainable Development in the private sectors and CSR contribution to sustainable economic development. Laws and regulations, and corporate social responsibility, based on compliance with commitments and activities related to construction as a whole outlaw include: Corporate governance and ethics; Health and Safety; Environmental Management; Human Rights (including the fundamental rights at work); Sustainable Development; Safety and health, including working hours and wages) working conditions; Labour relations; Chapter 2 Human Resource ROLE IN PROMOTING CORPORATE-SOCIAL-RESPONSIBILITY CSR is now an important part of many companies and HR professionals perform major duties in the growing importance of corporate social responsibility in nourishing, initiating and developing CSR performance in the companies. Whereas some other companies have different CSR executives and they are in charge for managing events and coordinating, most of the companies expect HR professionals and also other workers to invest their personal time to participate in these type activities. In corporate scenario, these days employees normally work about 8 to 10 hours daily but employers expect them for multitasking in their subject of work. For sustainability of CSR initiatives is a challenging situation in this kind of hectic pace of work. Consequently, Human Resource experts play a crucial part in the different areas of building tough organisational culture allying with core business ethics, nurturing relationship which is really perceptive to the society culture, getting all employees in d ynamic community actions and measuring environment in direct to find all threats to the society. Human Resource section always plays a significant task in certifying that corporation take on Corporate Social Responsibility plan. Moreover, Human Resource department can handle the Corporate Social Responsibility plan performance and supervise its espousal proactively, although celebrating its achievement right through the corporation. Human Resources technology also can give assistance within a Corporate Social Responsibility prospect, as well as dropping the business carbon marks to advantage of the globe. Begin with following areas Encourage green exercise and implementation Encourage a culture of corporate social responsibility Success commemorate Communicating and sharing the different values of CSR with employees and to the society. Implementation and Promoting Green Practices for CSR Implementation green practices is to support in ecological waste diminution, whilst encouraging and promoting growth, better business beliefs and long-term exercises that support both corporate and personal accountability. Preservation has turn into an acknowledged way of manufacture our globe or planet improved. Plummeting every workers carbon footstep is a big way of attaining energy preservation and also recycling dissipate inventiveness off the land. Some suggestions for the beginning steps: Recycling paper, bottles and cans in the organizations; identify departmental pains. Collection of donations and food for the victims of hurricanes and floods and also other natural disasters all over the world. Persuade shutting off lights and printers, computers and also other equipments after working hours and also on weekends for more energy diminutions. Work with them on the desktop to switch to a laptop computer. (90% of notebooks consume less power.) HR Strategic Directions The most important responsibility of human resource professional is to make aware the employees about the companys commitments to CSR and the range of different activities that employees can involve themselves. Initiatives of CSR can be incorporated in the beliefs of an organization and also understanding it within the core ethics and task statements of the corporation. CSR should be included in HR practices as one of the major strategic essential of the corporations yearly goals and also make CSR everyones business and do not consign it to any precise group of employees. HR experts also has to perform a very important part in implementing, defining and adding values and also monitoring CSR practices and policies, if they are also engage and meet the prospects of the key shareholders is that employees. If companies want to attract and appoint better quality staff they need to have better CSR prospective. Challenges in HR CSR Involvement HR has to identify how CSR is associated to businesses and HR exercises. Human Resource departments have to get support for the CSR from outside and inside communicate consistently and organization. Human Resources for active trade finance, public relations, marketing, etc. need to collaborate with other working functions. Human resources departments have to get its top team on the board and understand how to sell the benefits of CSR to various stakeholders. Human resources should develop corporate codes based laws in the country to develop the existing laws, as well as to ensure social responsibility reporting and accountability and transparency of the system. Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-29521869879654928772020-05-22T00:14:00.001-07:002020-05-22T00:14:03.502-07:00Cruelty of Society in Frankenstein, Master Harold, and An... Cruelty of Society in Frankenstein, Master Harold, and An Enemy of the People ââ¬Å"Master Haroldâ⬠â⬠¦and the Boys, St. Joan, and An Enemy of the People show that society shows hate and cruelty to people who are different or who do not share similar ideas as other people do. For example, in ââ¬Å"Master Haroldâ⬠â⬠¦and the Boys, Hallyââ¬â¢s racist attitude toward Sam and Willie is a result of his experiences in society. In Frankenstein, society is cruel and hateful to the monster because he looks different than other people. In An Enemy of the People, society persecutes Dr. Stockman because he attempts to gain support for the repair of the Baths. The stories that are presented here illustrate the cruelty and hatefulness of society. In ââ¬Å"Masterâ⬠¦show more contentâ⬠¦He takes this anger out on Sam, even though Sam is trying to help Hally. Hally yells at Sam, insults Sam and makes racist comments about Sam. Hally would not behave in this manner if he were not raised in a racist society. Hally hurts Sam through racism and insults, and in doing so he shows that society is cruel and harsh to those who are different. One more example of the cruelty of society to those who do not fit in with society is also seen in Frankenstein. Victor Frankenstein experiments with the forces of nature when he creates a monster out of body parts of dead humans. Victor creates the monster with the intent to discover methods of improving humanity. However, Victorââ¬â¢s hopes turn to horror when he sees that the monster that he has created is ugly and wretched. After Victor rejects the monster because of the monsterââ¬â¢s ugliness, the monster escapes to roam freely throughout the world. While the monster travels, people are frightened by his appearance. They run from him or try to hurt him. These people, however, frighten the monster. He was banished by society, and he is very lonely. The monster describes their hatred when he says ââ¬Å"but a fatal prejudice clouds their eyes, and where they ought to see a feeling and kind friend, they behold only a detestable monsterâ⬠(Shelly, 95). The monst er is banished by society because he is not the same as society. The people that the monster encounters are Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-50336221484647219832020-05-18T18:18:00.001-07:002020-05-18T18:18:15.177-07:00Why Jackie Robinson Was The First Pro Ball Player - 844 Words During the Gilded age many social class, racial walls and gender bias developed lines walls and boundaries for people. The funny thing about that is as new boundaries, walls and limitations were being built sports and the development of it broke them down or found new ways for the different genders and races to find ways to use sports as an outlet. Women were constantly fighting for their right to be involved in sports and pushing the limits as to what social norm deemed acceptable for them to be allowed to play. Working class women started to compete professionally in rowing competitions; they played crocket and played lawn tennis. The American pastime of baseball was well on its way and all though baseball had a huge racial division as to who could play mainly African Americans not being accepted, but they developed their own league and contrary to the belief that Jackie Robinson was the first pro ball player there was another before him by the name of Moses Fleetwood Walker. Moses was the product of a inter racial relations with a black dad and white mom he also attended college at University of Michigan and was the first African American Pro Baseball player. After that he would venture into entrepreneurism, be a newspaper editor, author as well as an inventor. He was quite the Renaissance man living the American Dream despite social and racial ideologies. Collegiate level sporting really started to take off during this time and the development of anotherShow MoreRelatedThe Racism Of Jackie Robinson1008 Words à |à 5 PagesMr. Wallace History Day 12 September 2014 Jackie Robinson He walks into the stadium...hopeful...yet aware of the prejudice exiting in the minds of the ignorant... in the minds of those who do not realize his journey will empower the victims of unjustified hate and he will change history. Jackie Robinson shattered the color barrier in the MLB despite racism that permeated throughout the league and in society in the 1940 s. Jackie Robinson was the first African American to play major league baseballRead MoreAfrican Americans in Baseball1142 Words à |à 5 Pagesout of those 17 years. From 1998-2004, only one black player has won the batting title. As a huge baseball fan, I never knew that stat and find it very interesting. The article also entails that black players had won the National League MVP award quite often from 1949-1970. More recently from 1985-2004, black players had won the MVP 11 times, with Barry Bonds winning 6 of the 11. The article then argues if there is any black ball player who will take Barry Bondsââ¬â¢ stardom in Major League BaseballRead MoreInsight to Coach Carter Film7710 Words à |à 31 Pages Tension mounted as the Richmond High Oilers faced the upcoming basketball championship. The town was wild with excitement over their undefeated team and the bleachers were filled with cheering fans for every game. No one could imagine that on January 4, 1999 the community would erupt in dissention and so many lives would change forever when Coach Ken Carter padlocked the gym, refusing the players access for failing to keep up their grades. 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Amazon (B) ââ¬â latest developments in a successful dot.com. Formula One ââ¬â developing the capabilities for competitive success in a hi-tech industry. Manchester United ââ¬â clash of expectations in the football world. Salvation Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-76101810802849020432020-05-07T00:03:00.022-07:002020-05-07T00:04:45.044-07:00E-Commerce Trends Viral Marketing Essay - 608 Words E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes anyâ⬠¦show more contentâ⬠¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words à |à 6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words à |à 16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words à |à 6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companiesââ¬â¢ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many ââ¬Å"pure-playâ⬠or ââ¬Å"born-on-the-Webâ⬠governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words à |à 6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumersââ¬â¢ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words à |à 10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ââ¬Ëword-of-mouthââ¬â¢, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ââ¬Ëviralââ¬â¢ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words à |à 11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words à |à 5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 Pââ¬â¢S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words à |à 5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words à |à 6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: Chinaââ¬â¢s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. ââ¬Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words à |à 31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year. à A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumerââ¬â¢s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-19727970758938838372020-05-07T00:03:00.021-07:002020-05-07T00:03:42.034-07:00E-Commerce Trends Viral Marketing Essay - 608 Words E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes anyâ⬠¦show more contentâ⬠¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words à |à 6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words à |à 16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words à |à 6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companiesââ¬â¢ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many ââ¬Å"pure-playâ⬠or ââ¬Å"born-on-the-Webâ⬠governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words à |à 6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumersââ¬â¢ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words à |à 10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ââ¬Ëword-of-mouthââ¬â¢, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ââ¬Ëviralââ¬â¢ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words à |à 11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words à |à 5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 Pââ¬â¢S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words à |à 5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words à |à 6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: Chinaââ¬â¢s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. ââ¬Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words à |à 31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year. à A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumerââ¬â¢s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-70438186461621260512020-05-07T00:03:00.019-07:002020-05-07T00:03:40.832-07:00E-Commerce Trends Viral Marketing Essay - 608 Words E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes anyâ⬠¦show more contentâ⬠¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words à |à 6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words à |à 16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words à |à 6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companiesââ¬â¢ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many ââ¬Å"pure-playâ⬠or ââ¬Å"born-on-the-Webâ⬠governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words à |à 6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumersââ¬â¢ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words à |à 10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ââ¬Ëword-of-mouthââ¬â¢, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ââ¬Ëviralââ¬â¢ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words à |à 11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words à |à 5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 Pââ¬â¢S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words à |à 5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words à |à 6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: Chinaââ¬â¢s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. ââ¬Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words à |à 31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year. à A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumerââ¬â¢s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-38947625407646124482020-05-07T00:03:00.017-07:002020-05-07T00:03:39.397-07:00E-Commerce Trends Viral Marketing Essay - 608 Words E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes anyâ⬠¦show more contentâ⬠¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words à |à 6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words à |à 16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words à |à 6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companiesââ¬â¢ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many ââ¬Å"pure-playâ⬠or ââ¬Å"born-on-the-Webâ⬠governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words à |à 6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumersââ¬â¢ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words à |à 10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ââ¬Ëword-of-mouthââ¬â¢, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ââ¬Ëviralââ¬â¢ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words à |à 11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words à |à 5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 Pââ¬â¢S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words à |à 5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words à |à 6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: Chinaââ¬â¢s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. ââ¬Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words à |à 31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year. à A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumerââ¬â¢s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-23576505914150607422020-05-07T00:03:00.015-07:002020-05-07T00:03:38.426-07:00E-Commerce Trends Viral Marketing Essay - 608 Words E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes anyâ⬠¦show more contentâ⬠¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words à |à 6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words à |à 16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words à |à 6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companiesââ¬â¢ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many ââ¬Å"pure-playâ⬠or ââ¬Å"born-on-the-Webâ⬠governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words à |à 6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumersââ¬â¢ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words à |à 10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ââ¬Ëword-of-mouthââ¬â¢, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ââ¬Ëviralââ¬â¢ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words à |à 11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words à |à 5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 Pââ¬â¢S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words à |à 5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words à |à 6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: Chinaââ¬â¢s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. ââ¬Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words à |à 31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year. à A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumerââ¬â¢s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-87737189240909028532020-05-07T00:03:00.013-07:002020-05-07T00:03:30.143-07:00E-Commerce Trends Viral Marketing Essay - 608 Words E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes anyâ⬠¦show more contentâ⬠¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words à |à 6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words à |à 16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words à |à 6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companiesââ¬â¢ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many ââ¬Å"pure-playâ⬠or ââ¬Å"born-on-the-Webâ⬠governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words à |à 6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumersââ¬â¢ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words à |à 10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ââ¬Ëword-of-mouthââ¬â¢, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ââ¬Ëviralââ¬â¢ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words à |à 11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words à |à 5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 Pââ¬â¢S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words à |à 5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words à |à 6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: Chinaââ¬â¢s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. ââ¬Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words à |à 31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year. à A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumerââ¬â¢s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-63964115467409219052020-05-07T00:03:00.011-07:002020-05-07T00:03:29.045-07:00E-Commerce Trends Viral Marketing Essay - 608 Words E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes anyâ⬠¦show more contentâ⬠¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words à |à 6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words à |à 16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words à |à 6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companiesââ¬â¢ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many ââ¬Å"pure-playâ⬠or ââ¬Å"born-on-the-Webâ⬠governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words à |à 6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumersââ¬â¢ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words à |à 10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ââ¬Ëword-of-mouthââ¬â¢, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ââ¬Ëviralââ¬â¢ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words à |à 11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words à |à 5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 Pââ¬â¢S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words à |à 5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words à |à 6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: Chinaââ¬â¢s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. ââ¬Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words à |à 31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year. à A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumerââ¬â¢s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-27284324367787393082020-05-07T00:03:00.009-07:002020-05-07T00:03:28.068-07:00E-Commerce Trends Viral Marketing Essay - 608 Words E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes anyâ⬠¦show more contentâ⬠¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words à |à 6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words à |à 16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words à |à 6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companiesââ¬â¢ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many ââ¬Å"pure-playâ⬠or ââ¬Å"born-on-the-Webâ⬠governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words à |à 6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumersââ¬â¢ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words à |à 10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ââ¬Ëword-of-mouthââ¬â¢, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ââ¬Ëviralââ¬â¢ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words à |à 11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words à |à 5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 Pââ¬â¢S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words à |à 5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words à |à 6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: Chinaââ¬â¢s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. ââ¬Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words à |à 31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year. à A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumerââ¬â¢s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-52939852505789946662020-05-07T00:03:00.007-07:002020-05-07T00:03:26.275-07:00E-Commerce Trends Viral Marketing Essay - 608 Words E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes anyâ⬠¦show more contentâ⬠¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words à |à 6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words à |à 16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words à |à 6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companiesââ¬â¢ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many ââ¬Å"pure-playâ⬠or ââ¬Å"born-on-the-Webâ⬠governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words à |à 6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumersââ¬â¢ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words à |à 10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ââ¬Ëword-of-mouthââ¬â¢, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ââ¬Ëviralââ¬â¢ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words à |à 11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words à |à 5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 Pââ¬â¢S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words à |à 5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words à |à 6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: Chinaââ¬â¢s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. ââ¬Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words à |à 31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year. à A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumerââ¬â¢s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-12371550063666087222020-05-07T00:03:00.005-07:002020-05-07T00:03:24.965-07:00E-Commerce Trends Viral Marketing Essay - 608 Words E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes anyâ⬠¦show more contentâ⬠¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words à |à 6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words à |à 16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words à |à 6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companiesââ¬â¢ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many ââ¬Å"pure-playâ⬠or ââ¬Å"born-on-the-Webâ⬠governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words à |à 6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumersââ¬â¢ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words à |à 10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ââ¬Ëword-of-mouthââ¬â¢, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ââ¬Ëviralââ¬â¢ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words à |à 11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words à |à 5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 Pââ¬â¢S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words à |à 5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words à |à 6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: Chinaââ¬â¢s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. ââ¬Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words à |à 31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year. à A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumerââ¬â¢s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-48651434187231555592020-05-07T00:03:00.003-07:002020-05-07T00:03:24.285-07:00E-Commerce Trends Viral Marketing Essay - 608 Words E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes anyâ⬠¦show more contentâ⬠¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words à |à 6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words à |à 16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words à |à 6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companiesââ¬â¢ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many ââ¬Å"pure-playâ⬠or ââ¬Å"born-on-the-Webâ⬠governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words à |à 6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumersââ¬â¢ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words à |à 10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ââ¬Ëword-of-mouthââ¬â¢, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ââ¬Ëviralââ¬â¢ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words à |à 11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words à |à 5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 Pââ¬â¢S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words à |à 5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words à |à 6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: Chinaââ¬â¢s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. ââ¬Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words à |à 31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year. à A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumerââ¬â¢s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-82928907597764087982020-05-07T00:03:00.001-07:002020-05-07T00:03:23.651-07:00E-Commerce Trends Viral Marketing Essay - 608 Words E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes anyâ⬠¦show more contentâ⬠¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words à |à 6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words à |à 16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words à |à 6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companiesââ¬â¢ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many ââ¬Å"pure-playâ⬠or ââ¬Å"born-on-the-Webâ⬠governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words à |à 6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumersââ¬â¢ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words à |à 10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ââ¬Ëword-of-mouthââ¬â¢, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ââ¬Ëviralââ¬â¢ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words à |à 11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words à |à 5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 Pââ¬â¢S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words à |à 5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words à |à 6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: Chinaââ¬â¢s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. ââ¬Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words à |à 31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year. à A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumerââ¬â¢s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-81822390458780222622020-05-06T21:03:00.001-07:002020-05-06T21:03:31.624-07:00The State of the Economy in the Netherlands - 771 Words Netherlands is the fifth- largest economy in the Euro-zone. It is known for its stable economic relations with the industrial sector, moderate inflation and unemployment. It also has a sizable trade surplus and plays an important role as the transportation hub. The industrial sector deals mainly in food processing, chemicals, petroleum refining and electrical machinery. The agricultural sector is highly mechanized thus only provides employment to only 2% of the population but provides surpluses to the food- processing industries and for exports. Netherlands along with 11 other of its EURO partners started spreading itââ¬â¢s currency from 1 January 2002. The Dutch economy after 26 years of uninterrupted stability was left contracted by 3.5% owing to the international financial crisis. The Dutch economy suffered because of the close contact between some of its banks with the US mortgage- backed securities. In 2008 the government nationalized two banks and injected billions of dollar s to stem the losses in that crucial sector. In an effort to boost the economy the government started infrastructure projects and gave tax breaks to the employers to retain the workers and expanding export credit facilities. The stimulus programs and bank bailouts led to a deficit of 5.3% in the GDP, in 2010, as compared with a surplus of 0.7% in 2008. The Prime Minister started implementing fiscal consolidation measures in early 2011, which resulted in a reduced fiscal deficit to 3.8% of the GDP. InShow MoreRelatedNetherlands and Densely Populated Countries Essay697 Words à |à 3 PagesThe Netherlands The Netherlands, officially Kingdom of the Netherlands, is a constitutional monarchy located in Northwest Europe. The Netherlands Antilles is part of the state and consists of islands in the Caribbean. The Netherlands is often called Holland after a historic region, part of the present day nation. The country is bounded on the North and West by the North Sea, on the East by Germany, and on the South by Belgium. Land is scarce in the Netherlands and is fully exploited. TheRead MoreBackground Information On The Business Environment1043 Words à |à 5 PagesInformation on the Business Environment in Netherlands The country is in the Western part of Europe, and was discovered in January 30th, 1648. The population is just under seventeen million. The capital city, Amsterdam, has a population of 779,808. 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We will take a look at how Hitler invaded and utilized totalitarian ism and the ways the citizens displayed resistance to Nazi rule.Read MoreThe Netherlands Has A Well Developed Financial System1056 Words à |à 5 Pagesââ¬Å"The Netherlands has a well-developed financial system that is largely focused on global financial markets and trends. It is centred largely around Amsterdam, which hosts some of the most notable global banks of Dutch origin, among them ING Group, Rabobank and ABN AMRO, and large international banks. In addition, we host a broad range of private equity investors and venture capital funds, as well as trust fund managersâ⬠(hollandtradeandinvest.com, n.d.). The primary focus of this Module 2 Session-Long-ProjectRead More In Favor of a More Liberal Drug Policy Essay826 Words à |à 4 Pages Legalizing the use of soft drugs would help bolster the U.S. economy, partially because the government would have the ability to tax these drugs. This includes marijuana used for medicinal purposes, which, according to a 1995 artic le in The Journal of the American Medical Association, can ââ¬Å"counteract the toxicity of chemotherapy, treat migraines, minimize pain, and treat moderate wasting syndrome in AIDS patients.â⬠The economy would also benefit from the legalization of drugs because fewer drugRead MoreEffects Of Drought And Advancing Desertification Essay910 Words à |à 4 Pagesphosphate, barite, cobalt, fluorspar and lead. Due to the countryââ¬â¢s fertile land, agricultural products also play a key role in the economy. This includes tomatoes, mandarins/clementines/tangerines, oranges and olives. Morocco also exports consumer goods such as textiles and leather goods with reflects on an abundance of livestock such as cattle and sheep (for wool). (Economy Industry.â⬠) Drought and advancing desertification is one impact of climate change which is often widely felt in Morocco alongRead MoreTo What Extent Did World War II Affect Economic Relations Between The Us And The Netherlands?1321 Words à |à 6 Pagesrelations between The US and the Netherlands? Thesis: Abstract: Introduction: To look at the change in economic relations between the netherlands and the U.S. on either side of WWII it is hard to not mix in some politics and military theory as it is a world war, arguably the biggest conflict in the history of the world (that we know of). Pre-WWII: The U.S.ââ¬â¢s economic partnership with the Netherlands dates back to the American Revolution, in which the Netherlands supplied finances and suppliesRead MoreThe Effects Of Sex Education On The Uk Essay731 Words à |à 3 Pages2000) biological elements of sex education; puberty, reproduction, sexual transmitted infection must be taught to all pupils through National Curriculum Science, which is compulsory in state-maintained schools. In addition state schools must teach the wider personal and social aspects of sex and relationships and any state funded school that provide SRE must have ââ¬Ëdue regardââ¬â¢ to the government guidance (Department of Education, 2013). However, there is no statutory curriculum so schools are encouraged Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-54694758573827182842020-05-06T08:54:00.001-07:002020-05-06T08:54:52.213-07:00Employee Welfare Facilities Free Essays string(47) " Arguments against Labour welfare are obvious\." The principle source of any organization is the people managing its people are the most important aspect of managing organization. No longer is manpower one of the resources in industries or business and establishment. It is the most important of all resources. We will write a custom essay sample on Employee Welfare Facilities or any similar topic only for you Order Now Manpower is that resource through which the management directs and controls resources like material, money, machines and others. A. Human resource management: Personnel management is the planning, organizing, directing and controlling of the procurement, development, compensation, integration, maintenance and separation of HR to the end that individual, organizational and societal objective and accomplished.â⬠Objectives of Human Resource Management a) Effective utilization of human resources in the achievement or organizational goals. b) Establishment and maintenance of an adequate organizational structure and desirable working relationships among all members of the organization. ) Securing integration of the individual and informal groups with the organization and there by their commitment, involvement and loyalty. d) Recognition and satisfaction of individual needs and group goals. e) Provision for maximum opportunities for individual development and advancement. f) Maintenance of high morale of human organization. g) Continuous strengthening and appreciation of human assets. 2. Scope of HRM: The scope of HRM is very vast, all the major activities in the working life of the employee from the time of his/her entry in to the organization until he/she leaves.The organization come under the purview of HRM, it includes activities like human resource planning, training and development, performance appraisal and job evaluation, employee and executive remuneration, motivation and communication, welfare, safety and health, industrial relations and prospects of HRM. 3. Importance of human resources: Human resources may be through of as the total knowledge skills, creative abilities, talents and aptitudes values and attitude of the people who from the organization workforce human resource needs to be achieving organizational and individual goals. It is the most valuable asset to an individual goal. It is an economic resource, covering all human resources organized and unorganized, employed/ capable of employment. Working at all levels, hence the importance of human resources. Effective management of manpower is the key to a successful organization. Since it is the factor responsible for performing of the organization goals. The essential for accomplishment of the organizational goals. The dynamic natural of man poses a challenge to the task of personnel management. 4. Objectives of HRM:In one word, the main objective of HRM is ââ¬Å"empowerment of employeesâ⬠in broader terms however the objectives of HRM are to secure the following: Industrial peace: with peace, prosperity is not possible, excellent union management relations; healthy interpersonal relationship, promoting participative management style and good individual and Labour relations can secure peace. Achieve high productivity: the underlying objective here is to increase the quantity or volume of the product or service for a given input. Increasing the capital investment, by innovating, learning and by motivating the employees, does this.Improve quality of work life of employees: quality of work life means improving the ââ¬Å"intrinsicâ⬠and extrinsic factors connected with work. To improve quality of work life, there should be: ? Autonomy: extent of freedom of action available in the job such as delegation of authority, flexibility of timings in the work. ? Recognition: appreciation of the good work done by the employees. ? Sense of belonging: it refers to commitment to the organizations objectives ? Career prospects and self development: it is a condition when individual expectations and organizational objectives of growth, both meet together ?Rewards and benefits: there are external rewards in the form of wages, salaries, benefits and services 5. The function of HRD at EXIDE: The basic function of the department is to achieve result through effort of people employed by it: this can be achieved smoothly only if cooperation on the part of the employee is generated for achieving the objective of management. The effort of human being canââ¬â¢t be directly controlled as a process of machine can be, hence we must create an environment in which co-operative action is spontaneous. Current issues: ? Pay and other benefits ? Promotional policy ? Job evaluation Manpower planning (recruitment-reservation-induction placement, service record-merit rating-transfer-promotion-resignation/ retirement) ? Training (in-house training, external training programmes ? Management development programmes 6. Employee welfare: Definition: Welfare means faring or doing well. It is a comprehensive term, and refers to the physical, mental, moral and emotional well being of an individual. Labour welfare also referred to as betterment work for employees, relates to taking care of the well being of workers by employers, trade unions and governmental and non-governmental agencies. It is rather difficult to define the term Labour precisely because of the relativity of concept. Merits and demerits of welfare measures: Labour welfare is justified for several reasons. It is desirable to recollect the services of a typical worker in this context. The social and economic aspects of the life of a worker have a direct influence on the social and economic development of the nation. There is every need to take extra care of the worker-to provide statutory and nonstatutory facilities to him/her. Another argument in favor of employee welfare is that the facilities help motivate and retain employees.Most welfare facilities are hygienic factors. Which according to Herzberg, create-dissatisfaction if not provide. Remove dissatisfaction, place an employee in a favorable mood, provide satisfies and then motivation will take place. Welfare facilities, besides removing dissatisfaction, help develop loyalty in workers towards the organization. Welfare may help minimize social evils, such as alcoholism, gambling, prostitution, drug addition, and the like. A worker is likely to fall a victim to may have there if he/she is dissatisfied or frustrated. Welfare facilities tend to make the worker happy, cheerful and confident looking.A further argument is favor of welfare is that a reputation for showing concern helps improve the local image of the company as a good employer and thus assists in recruitment. Welfare may not directly increase productivity, but it may add to general feelings of satisfaction with the company and cut down Labour turnover. Arguments against Labour welfare are obvious. You read "Employee Welfare Facilities" in category "Papers" Welfare impliesââ¬â¢ dogooding the private affairs of employees and their off-the job interests should not be the concern of their employers. If welfare services are used at all. They are taken for granted. Gratitude is not a prime motivating factor.In fact, gratitude is a thing of past remembered for a short time and forgotten soon after. Types of welfare activities Welfare measures are classified into two broad groups namely: ? Welfare measures inside the work place ? Welfare measures outside the work place B. Welfare measures of work environment 1. Conditions of the work environment Cleanliness Up keeping of premises: compound wall, passages and doors, white washing of walls and floor maintenance Room sanitation and cleanliness, temperature, humanity, ventilation, lighting etc Convenience and comfort during work, that is, operatives posture, seating arrangementsDistribution of work hours and provision for rest hours, mealtimes and breaks Notice boards, posters, and slogans: information or communication. 2. Conveniences: ? Urinals and lavatories, washbasins, provision for spittoons: waste disposal ? Provision of drinking water ? Management of workers cloak rooms, rest rooms, reading room and library 3. Workers health services ? Dispensary, emergency aid, health education 6. Economic services: Health insurance, bonus schemes, transport services, provident fund, gratuity and pension, rewards and incentives, workmenââ¬â¢s compensation for injury. . Workerââ¬â¢s education: Library, literary classes, adult education, daily news review, company news bulletin. 2. Welfare measures outside the work place ? Township ? Bank ? Transport ? Health and medical services Labour welfare officer Schedule 49 of the act provides that in every factory where in 500 or more workers are ordinarily employed, the employer shall appoint at least one welfare officer. The officer is expected to act as on advisor, counselor, mediator and liaison officer between the management and the Labour. Specifically, his/her duties include the following: ) Supervision of the safety, health and welfare programmes like housing, recreation and sanitation services, working of joint committees grant of leave with wages and redressal of workerââ¬â¢s grievances. 2) Counseling workers in personal and family problems: adjustment to their work environment and understanding their rights and privileges. 3) Advising management in matters of formulating welfare policies, apprenticeship training programmes, complying with statutory obligations to workers, developing fringe benefits and workerââ¬â¢s education. ) Liasioning with workers so that they may appreciate the need for harmonious industrial relations in the. plant, resolve disputes, if any: understand the limitations under ethic they operate and interpret company policies correctly 5) Liasioning with the management so as to appraise the latter about workerââ¬â¢s viewpoints an organizational matters Administration of welfare facilities Administration of welfare involves decisions on: ? Welfare policy ? Organization of welfare ? Assessment of effectiveness Welfare policy The first step in welfare administration is to have a clearly defined policy towards it.The policy must cover willingness of the management, objectives sought to be achieved, range of facilities to be provided and the timing of the facilities. The question o f unwillingness has only academic interest because, every employer is compelled to provide welfare either by a statute or precedence already established by rivals or out of genuine interest to wards employee welfare Objective of welfare must be to enhance efficiency of employee. Organization for welfare: In most organization welfare is the responsibility of welfare officers.Legal provisions in variably stipulate that certain minimum facilities should be provided to employees in industrial establishments. The minimum facilities are in adequate to protect the welfare of workers. Assessment of effectiveness Effectiveness of welfare must be assessed periodically. Feedback. Thus obtained, must act as the basis for initiating remedial actions where desired results have not been obtained. There are two methods of assessment they are: ? Trend analysis: welfare is sought to be justified because of its impact on efficiency, turnover and social evils.HR experts must assess the impact of each of these, before and after particular welfare activities is being introduced. If post implementation shows a substantial improvement, the welfare is worth continuing. The scheme deserves to be discontinued. It there is no improvements of if there is a fall in any of the area ? Opinion survey: the most effective assessment technique 7. Evaluation and growth of Labour welfare in India Initial stages Labour was confined to annual bonus. Festival advance and presents on festivals like birthdays etc. mployee federation of India carried out a study in 1961 and observed that welfare measures constituted 20 t030% of the wages bill in the 1960. It varies from industry to industry. Welfare activities were largely influenced by humanitarian approach enshrined in Indian philosophy that was initiated by philanthropic and social workers. In the initial stages condition of Labour welfare was very miserable: 1881-lndian factory act 1890-Recommendation by Bombay factory commission on in 1890 1891- the factories ( amendment) act 1919- ILO was established 1920-AITUC was formed 1922- India factories act 944-End of IInd world war brought about for reaching welfare measures to Labour 1947- Indian independence has given a new dimension to Labour welfare measures post 1947-Emergence of central trade union organization gave further boost to the growth of Labour welfare movement. 8. Objectives of employee welfare: There could be multiple objectives in having an employee welfare programme. The concern for improving the lot of workers and internal social responsibility, a feeling of concern, of caring by providing some of lifeââ¬â¢s basic amenities, besides the basic pay packet.This helps to build up a sense of loyalty on the part of the employee towards the organization. The welfare package by taking care of basic living free s the worker to devote his time and attention to the organizations task and thus enhance efficiency and output. An attractive package, which provides benefits without the course of on employeeââ¬â¢s career, serves to attract and retain the ââ¬Ëbetter employees and simultaneously enhance their moral. The organization is also eligible to certain tax concessions by spending on employee welfare. 9. Theoretical perspective The factories act, 1948 applies to the EXIDE.Hence, it is essential to study a few important features of the act that are applicable to the company. The broad areas of converge under the act are health, welfare, safety, working hours, annual leave with wages and employment of women. ? Cleanliness ? Ventilation and temperature ? Drinking water ? Latrines and urinals ? Lighting Cleanliness Every factory shall be kept clean and free from effluvia arising from any drain, privy or any other nuisance and in particular. Ventilation Effective and suitable provision shall be made for securing and maintaining in every work room. Adequate ventilation by the circular of fresh air. Drinking water In every factory, sufficient latrine and urinal accommodation of prescribed types shall be provided conveniently situated and accessible to workers at all times during their working hours. Separate enclosed accommodation shall be maintained in a clean and sanitary condition at all times. Sweepers shall be employed whose primary duty it would be to keep clean latrines, urinals etc. Lighting In every factory or establishment where workers are working there shall be provided and maintained sufficient and suitable lighting natural or artificial or both.In every factory effective provision shall, as is practicable, be made for the prevention of- glare, either directly from a sources of light or by reflection from a smooth surface. The formation of shadows to such an extent as to cause eyestrain or the risk of accident to any worker. First aid appliances There shall in every factory be provided and maintained so as to be readily accessible during all working hours first-aid boxes or cupboards equipped with prescribed contents and the number of such boxes and cupboards to be provided and maintained. Intervals for rest The period of work) of adult workers in a factory each day shall be so fixed that no period shall exceed 5 hours and that no worker shall work more than 5 hours before he has had an interval for rest of at least half an hour. Welfare Measures ? Medical Check up for employees ? Housing facilities ? Transportation facility ? Uniform ? Shoes, Caps ? Loans are provided ? A safety register is maintained in each department ? Better norms for the best incentive earner ? Encouraging employees in participating in suggestion scheme Safety Measures ? Fire fighting equipment Hand Gloves, cotton, rubber surgery gloves are provided for the workers who are working in the production department. ? Ear pluck to elimi nate the unwanted noise. ? Gum boots are provided HR Driven Workforce 1. Highly Motivated young team of workmen 2. Stage ââ¬â wise self inspection of processes instead of ââ¬Å"Inspectorsâ⬠3. Total Involvement of workmen in Corrective and preventive actions. 4. Frequent training/awareness sessions for workmen (internal/external) on quality, safety and self-improvement. 5. Exposure to International work practices from APC/ Toyota/Hyundai for global competitiveness.Research design and methodology Introduction After the employees have been hired. Trained and remunerated. They need to be retained and maintained to serve the organization better. Welfare activities are designed to take care of the well being of the employees. They do not generally result in any monetary benefit of the employees, nor do the employers alone provide there facilities. Government and non-government agencies and trade unions too. Contribute towards the employee welfare. Title of the study The study title is ââ¬Å"A STUDY ON EMPLOYEE WELFARE FACILITIES. This study on basically study on workers welfare, like health, finance, education and there rights on the company. Need for the study Employee welfare which is understood to include such series of facilities and amenities may be established in or in the vicinity of undertaking to enable the persons employed in them to perform their work in healthy, congenial surrounding and to provide them with amenities conductive to good health and high morale. The project report title ââ¬Å"Employee welfare measures at EXIDEâ⬠has been mainly prepared to know the awareness of welfare facilities and find out the level of satisfaction by the employees.The employees should be given more benefits for the work they do. It motivates them for the work they do. It motivates them to perform well and also leads to employee morale. Statements of the problem The social and economic aspects of the life of a worker have direct influence on the social and economic development of a nation. The industrial workers are indeed soldiersââ¬â¢ safe guarding the social and economic factors of the industrial development. The economic development of any country depends upon the rapid growth of an industry. The success of any organization in turn depends to the workers.Who are working for the organization? So the organization must motivate and retain its workers for its better productivity by providing better employee facilities. In this context the study of ââ¬Å"employee welfareâ⬠has been taken to analyze and evaluate existing welfare facilities in EXIDE. Objective of the study ? To know the awareness of welfare facilities ? To know the level of satisfaction of the workers by the welfare a facilities provided by the company. ? To get the opinion of employees about the facilitates provided by the company. To finds out whether statutory welfare measures are being adopted. ? To identify any non statutory measures being adopted and obtain suggestion for their improvement ? To suggest improvements for better provision of welfare measures ? To evaluate effectiveness of welfare facilities in organization ? To know about importance of welfare facilities in modern industries. Scope of the study The study is not confined to the EXIDE main house. It involves interaction with the employees and the HRM so as to determine the welfare measures adopted. The time frame of this study was 1 month.Research design Purpose The main theme of this chapter is to know the source of the data; the researcher has collected the data or information. The data are raw facts of observations. Typically about physical phenomena. Thus, data are usually subjected to a value added process where: ? Its forms are aggregated, manipulated and organized. ? Its content is analyzed and evaluated ? It is placed in a proper context for a human user So, information is processed data placed in a context that gives value for the reader. It is basis for analysis and interpretation.This helps in making note of findings, conclusions and also helps to give suggestions. So data should be accurate, correct and clear. If it is inaccurate or not in proper orders the whole output gets affected and it may lead to confusion. Methodology The researcher has a wide variety of methods to consider, either singly or in combination. They can be grouped to as: ? Primary sources of data ? Secondary sources of data For this dissertation the data was collected from both the sources. Primary sources of data include questionnaire and personal interview. Secondary data includes textbooks, Internet and company past records.The title of the study employee welfare measures at EXIDE: Literature references were concentrated mostly on human resource management and welfare related books. Type of research The research design is the conceptual structure within which research is conducted. It constitutes the blue print for the collection, measurement and analysis of data. A research design is a plan, which guides the data collection and analysis of the phase of the project. Information to collect the source of data collection procedure. Data was collected form primary and secondary sources.Primary data source Primary data are those, which are gathered especially for the project at hand is directly through questionnaire and interview. It is the original source of data collected by the researcher. The primary data was collected by personally meeting the employees and through discussion with the HR manager. Secondary data source Secondary data sources are generally published sources, which are been collected. originally for some other purpose. They are not gathered specifically to achieve the objectives of the particular research project at hand but all ready assembled.Sources of secondary data for this steady work brochures, company past records, research books and Internet. Sampling technique Sampling technique is a technique in which instead of every unit of the universe, only part of the universe is steady and the conclusions are deacon on that basis for the entire universe. The random sampling method was used to collect data for the study. Random sampling refers to the sampling technique in which each and every item of the population is given an equal chance of being included in the sample. The selection is.Therefore free from personal bias because the investigator does not exercise his/her discretion or preference in the choice of the items. Since selection of items in the sample depends entirely on chance. This method is also known as method of chance selection. For the study fifty employees were selected random. Sample size: Sample size refers to the numbers of elements to be included in the study. The important decision to be taken while adopting sampling technique is the sample source. In this study the sample size of respondents was decided to be twenty. Sample descriptionNo research work can be undertaken with out the co-operation of respondents who were. Interviewed from whom data was collected through questionnaire. Therefore respondents playa very vital role in this type of study. The data was collected through the questionnaire. The employees who have experienced more than, 4 years from different departments. Filled the questionnaire. The data regarding submissions were also through general talk. The following details of the respondents were collected. 1. Name 2. Qualification 3. Nature of the employment 4. Department 5. Experience in the particular department Limitations Survey limited to factory and the head office only. ? Findings are based on the assumption that the respondents have given true and correct information without being biased towards the organization or having a sense of fear or insecurity. ? The survey was conducted generally among the employee category and did not including people and managerial or executive post, so their opinion was not included at all. ? Though it intended to be 100% employee survey-some employees did not take part in the survey as their job required them to be in the field, and hence they were not present during the time of the survey.Time was the major constraint. CHAPTERISATION The entire research work is given in IV chapter. Chapter ââ¬â I This chapter covers the blue print of the study. Chapter ââ¬â II This chapter is highlighting the profile of the company. Chapter ââ¬â III This chapter is concentrating on analysis and interpretation Chapter ââ¬â IV This chapter gives the summery of the data. CHAPTER II PROFILE OF THE COMPANY INTRODUCTION Exide Industries Limited is a storage battery manufacturing company. It is one of the largest producers of batteries. It manufacture two types of batteries i. e. Automotive and industries batteries.Automotive batteries are meant for cars. Vehicles, tracks house etc. industrial batteries (i. e. VRLA Vall Regulated lead Acid) are meant for stand by power Railways, Telecommunication system etc. Exide was born in 1946 at Shamanagar near Kolkata and having branches all over India it is amongst oldest players in the storage lead acid batteries sector. Storage batteries are basically used as secondary source of power in industrial applications and four wheelers and two wheelers. Very long back with the scarcity of electricity the demand for an alternative power supply has also increased.This is possible through there sources- Generator and uninterrupted power supply. While small generators started manually the generators of highly capacity need batteries to start and in case of ups the main source of power is the battery, so the need for batteries arouse. In 1920, chloride Electrical storage company (CESLO) U. K set up trading operations in India as an import house. After few yearsââ¬â¢ battery manufacturing industries were started in India itself. Exide industries limited was born in 1946 the factory was set up in Shamnagar near Kolkata and thereafter over years 8 others units were set up one after the other all over India.In 1969 the second factory set up in Chinch wad, Pune and in 1976 R 7D centre established at Kolkata and 3rd factory was at Holdi west Bengal in 1981 and factory at Hosur, Tamilnadu in 1997 was set up. Acquisition of 4 plants through merger of standard batteries was done in 1998. Now the headquarter of the industry is at Kolkata. Background On January 31, 1947 Associated Battery Makers (Eastern) Ltd was incorporated to purchase business of Chloride Electric Storage company Exide is headquartered in Kolkata. It has nine manufacturing plants. Exide is amongst the oldest players in the storage Lead acid batteries sector.Exide derived more than 90% of its revenue form the sale of storage business. It also sells containers and separators which have always contributed less than 1 % to the revenue. Exide also manufactures industrial batteries for niche market such as minerââ¬â¢s cap, lamp batteries and submarine batteries. The industrial batteries division accounts for around 40-45%of the sales of the company. Industrial Profile Established:1947 Products:Lead Acid storage Batteries. Automotive, Motorcycle, Gensets. Capital : Rs. 357 Million (US$7. 3 Million) Turn over :Rs. 9848 Million in 2001-2001 (US $201 Million) Employees :Over 4000Market Share: 33% Market Share in overall domestic, Auto Battery market. Industrial batter Market share is 50%. SUMMARY Exide Industries Limited (EXIDE) is Indiaââ¬â¢s largest storage battery company. The company holds 90% of the automotive original equipment (OE) market segment. However, due to a flood of cheap imports from Bangladesh, Korea and Japan, which has not been able to wrest the full share of growth in replacement market. There are two types of storage batteries, industrial and automotive industrial batteries are of three types- Conventional batteries, VRLA batteries and Nicke-Cadmium batteries.Automotive batteries are SLI (Start, Light and Ignition) batteries. Storage batteries are basically used as secondary source of power in four wheelers, vehicles and industrial applications as telecommunications network and Uninterrupted Power Supply (UPS) in computer networks and railways. The demand for automotive batteries is dependent on the automobile growth that OEMs and the replacement market growth in the industrial batteries segment in driven by ââ¬â infrastructure and technology related industries. Exide continues to be the preferred choice of all new vehicles including Honda Accord, Hyundai Sonata, Maruthi Esteem and Opel Corsa.The company has bagged orders from Indian Railways and Indian Navy. Project Haryana has stated Yielding results with replacement fitments of tractors batteries ââ¬Ëgoing up. In the new environment the company is constantly considering quality and at the same reducing the cost through better management. The company has tried to nationalize product and products-mix, in order to explore export potentials. The company has acquired 100% of Chloride Batteries South East Asia Private Ltd. Singapore. Origin Growth and Development of the Industry The Exide Industries was born in 1920, under the name Chloride Electrical Storage Co, (CESCO) U.K in Shamnagar, West Bengal. In 1947 the Associated Battery Makers Eastern Limited (AMBEL) was formed which look over the mechanical operations. In the year 1972, AMBELââ¬â¢ s name was changed into Chloride India Ltd. The renaming as Exide Industries Ltd was in the year 1995. At present there are nine manufacturingââ¬â¢s units all over India. Being the pioneer in Battery technology in India and the leader in packed power. Exide Industries Ltd, today is the largest manufactures of the storage batteries in the country. The company is known for its range of international reputed battery.A tie up with the Shine-Kobe Electric Machinery Co Ltd of Japan, leading global manufacturers of renowned Hitachi, gives us the technology edge; recognition for pursuit of R WTUV Germany awarded the ISO 9001. Technology and quality combine together in Exide batteries gives the best. Leaders in power storage solutions Exide Industries Limited, Indiaââ¬â¢s flagship of the storage batter industry ââ¬â is also the largest power storage solutions company in South and South East Asia. |Capital |Rs. 712 Million (USD$ 15. Million) | |Turnover |Rs. 12182 Million III 2003-04 (USD$271 Million ) | |Employees |Over 4000 | |Market Share |33% Market share III overall domestic Auto Battery Market and | | |90% Market Share in Automotive OE. Industrial Battery Market | | |Share 50%. EIL is the market leader in the organized sector in both the automotive and industrial segments. ââ¬ËEXIDEââ¬â¢ and ââ¬ËSF (Standard Furukawa)ââ¬â¢, the flagship brads of the company, are also the leading battery brands in the country. The company has the dominant share in the original equipment segment for automobiles. It powers almost all the cars which have been introduced in India such as Honda City. Honda Accord, Hyundai Santro, Hyundai Accent, Hyundai Sonata, Suzuki Baleno and Suzuki Wagon R, Mitsubishi Lancer, Tata Indica, Tata Indigo, Fiat Palio, Opel Corsa, Toyota Qualis, Mahindra Scorpio and Mahindra Bolero.EIL also has the dominant share in the organized sector replacement segment for Automobile batteries. The industrial applications of EIL batteries extend to Power, Telecom. Motive Power, Mining, Railways, Emergency Lighting and Non Conventional Energy Sources. The company is the largest manufacturer of cap lamp batteries in the world. It is also one of the five companies in the world, which has the capability to make submarine batteries for both Russian and German types. EIL is the first battery company in the country to introduce polypropylene case batteries and maintenance-free batteries.It is also the pioneer of several new technologies like flat-plate, and tubular plate batteries. By virtue of being the largest Sealed Maintenance Free (SMF) batteries in Asia outside Japan, the Company has earned the status of a global supplier to American Power Conversion, the largest UPS manufacturer in the world. Besides, it also caters to other multinationals operating within the country i. e. Siemens and Ericsson and other major players such as TVSE, HTL, Tata Liebert, Numeric and ITI.The company has always believed in working closely with the Government in developing and sustaining applications which are best suited to the countryââ¬â¢s national interest. It has tried to do its bit for the country by providing batteries specially tailored for Bofors guns, armored vehicles and tanks, wireless transmission, solar applications in remote areas and devising antipollution masks among others. The countryââ¬â¢s first battery powered electric boat, designed and developed by EIL is an extension of its social initiatives and it contributes towards building and eco- friendly and pollution free nation.In an agrarian economy such as India, the farm sector is one which cannot be ignored. Accordingly, Exideââ¬â¢s avowed objective was to cater to the tractor segment ~s a thrust area. Its major initiative, Project Kissan, has made steady inroads into the rural regions, particularly those of the North and West. This has helped to spread Consciousness among the rural populace on the need to use eco friendly and technologically superior batteries. Exide has made extension use of Kissan Melas and Dhabas to promote this scheme and has introduced â⠬Å"Jai Kissanâ⬠battery to cater to the replacement market in this segment. In furthering its social commitment, EIL has planned to adopt select villages to improve social welfare. The company exports batteries which have captured niches in South East Asian and European Boards of Directors |Mr. S. B. Ganguly |: |Executive Chairman and Chief Executive officer | |Mr. T. V. Raheja |: |Vice chairman and Non-Executive Director | |Mr. T. V. Ramanatham |: |Managing Director and Chief Operating Officer | |Mr.S. Chand |: |Director-Corporate Affairs | |Mr. G. Chatterjee |: |Director-Industrial | |Mr. P . K. Kataky |: |Director-Automotive | |Mr. S. K. Mittal |: |Director (R;D) | |Mr. R.G. Kapadia |: |Non-Executive Director | |Mr. H. M. Kothari |: |Non-Executive Director | |Mr. B. Mitter |: |Non-Executive Director | |Mr. S. N. Mookerjee |: |Non-Executive Director | |Mr. A. H.Parpia |: |Non-Executive Director | |Mr. S. B. Raheja |: |(Alternate D. S. Parekh) Non-Executive Director | |Mr. W. Wong |: |Non-Executive Director | |Mr. V. Aggarwal |: |Non-Executive Director Compliance Officer. | Major Milestones 1920Chloride Electrical Storage Co. (CESCO) UK set up trading operations in India as an import House. 946 First factory setup in Shamnagar, West Bengal 1969Second factory setup in Chinchwad, Pune 1979R;D centre established at Calcutta 1981Third factory set up as Haldia, west Bengal 1997Fourth factory set up at Hosur, Tamilnadu 1998Acquisition of 4 plants through merger of standard Batteries 2000Batteries charging commenced at Bawal, Haryana 2002Launch of ââ¬Å"Achieve 100PPMâ⬠at Hosur Plant. Research And Development In the era of intense competition, technological changes are putting extreme pressure to innovate or decline. Therefore contribution of innovation and technology is becoming a key success factor in many of the organizations. Exide recognizes the importance of technology and innovations. In order to maintain technological leadership. Exide R;D has been actively developing differentiated battery technologies for tropical countries. The Exide R;D has been recognized by the Department of Scientific ; Industrial research, Ministry of Science ; Technology and Government of India since April 1977. R;D work is carried out on various facets of lead-acid battery technology, which include development of new products for applications such a Automotive, Motorcycle, VRLA, Telecom, UPS, Railways, Defense, etc. primarily to make the product range internationally competitive.In addition, the R;D is engaged in projects embracing process technology aimed at improving the product quality and consistency, production efficiency and material utilization. Furthermore, R;D program includes improvement and indigenization of materials such as metals, alloys, plastics, etc. R;D emphasis is on studying and improving the environmental aspects associate with the manufacturing process. Infrastructure/La boratories Exide R;D Centre is also well equipped with a Tool-Room, CAD facilities, material testing and laboratories having the modern equipment for testing of the raw materials and components used fro manufacture of batteries.These include optical emission spectrometer, Particle Size Analyzer, Porosemeter, Image Analyzer Workstation, Profile Projector, Universal Tensile testing machine, etc. Product Testing Facilities Product testing department acts a nodal point for product validation through ultra R;D linkage with ? Automotive Design Department for Automotive, Motorcycle ; EV batteries ? Industrial Design ? Department for VRLA, Plant (Flooded), Tubular (Flooded). Submarine, Solar, Minarsââ¬â¢ Cap Lamp, etc. ? Process Development Depart ment also interacts with all the manufacturing units i. e. Shamnagar.Chinchwad, Haldia, Hosur, Taloja, Ahmednagar and Guindy for testing and quality assurance of their products from time to time and as per QS standards. ? In order to achieve Business Generation through Type Approval Tests of newly developed products, Product Testing Department keeps liaison with Industrial and Automotive Marketing Department and carry out Type Approval Tests Which is usually witnessed by the customer ultimate user at RD Test House. Present Status Exide is now the largest manufacturer and exporter of storage batteries. It has entered into collaboration will 1.Shinkobe Electric machinery co. Ltd, of Japan, leading global manufacture of renowned Hitachi brand of batteries. 2. The Furukawa Battery Co. ltd. , for automotive batteries at Tajola and 3. Oldham of U. K for Minerââ¬â¢s cap lamps batteries Competitors The present competitors of Exide Industries Limited are: ? AMCO BATTERIES ? TUDOR ? PRESTOLLTE ? HYDERABAD BATTERIES LTD. , ? AMARARAJANBATTEREIS ? PANASONIC Objectives and goals of the company ? To modernize, upgrade and improve facilities or higher production and productivity. ? To achieve better quality in products. To strengthen the marketing organization to effectively compete in National and International markets. ? To get ISO certification. ? To maintain and developed highly motivated human resources to achieve professional competence and ensure career development of its work force. ? To maintain market shares in industry. Quality Policy ? The aim of the company is to always provide satisfaction to customers. ? The company will Develop, Design, Produce and Market products and services to meet customers expectations through ? International Quality System ? Standard Procedure and System Variability elimination ? Periodic Audits ? HRD and Training It is the environment policy of the ââ¬Ëcompany to ? Ensure consideration of all environment aspects in the manufacturing and other related areas to minimize the adverse impacts of our activities, products or services and communicate with interested parties, as and when necessary. ? Continually improve and environment performance through waste minimization, conservation of energy and efficient utilization of natural resources. ? Comply with applicable national environmental standards/statutory requirementsTrain concerned personnel at all levels to mitigate environmental impacts. Exide Hosur: Foundation Laid:20th May, 1996 INDUSTRIAL FACTORY VRLA Plant Inauguration :April, 1997 VRLA Commercial Production started :June, 1997 ISO 9001 Certificatio n :October, 1998 UL Certification :December, 1998 AUTOMOTIVE FACTORY Auto Project Commenced:October 1997 Auto Plant Inauguration:July 1998 Auto New Plant Projected Started:February 2000 New Plant Inauguration:December, 2000 Factory Profile Operation Started :June, 1997 Floor Space :50,000m square Employees:410 Water Consumption:250Kl/dayGreen Zone area:30% of total The plant was established in the year 1997 to produce VRLA batteries at a cost of 250 crores. The plant ââ¬Ëis located at Hosur at about 40 Km form Bangalore. The plant is manufacturing the two types of batteries that is: ? Industrial Batteries (VRLA Valve regulated lead acid) ? Automotive batteries The plant was in collaboration with Shine-Kobe of Japan, the manufactures of Hitachi range batteries. The factory has various departments: 1. Accounts department 2. Customer Support and Services 3. Engineering Services 4. Materials department 5.Personnel and Administration 6. Production department 7. Technical department 8. Marketing department (the head office is Peenya at Bangalore). Health and safety Policy ? Designing and developing process and plans which as far as reasonably practicable and encompassing all available knowledge and information are safe and free from risks to health. ? Operating and maintaining plants within designated safety criteria through their working life. ? Controlling hazardous processes through documented procedures. ? Maintaining high degree physical, mental and social well being of employees.Offering only such product, which are safe in use. Policies of the company The company believes that a clean and green environment is one of the prerequisites for ensuring that the employees of the company are able to impart their best efforts at maximizing contribution. Shamnagar, Guindy, Haldia and Taloja are already certified to 180-14001 by RWTUV. The rest of the factories are in the process of getting certified. It is the environmental policy of the company too Focus For Exide Hosur Make a Hosur Factory a Global Player ? Quality ? Productivity ? Cost ? Delivery Safety And Cleaner Environment ? Highly Motivated Team ? Fast Response (Before And After Sales) ? Long Lasting Term Customer Relationship EXIDE Hosur-Dream To Be Realized ? To become a Formidable Global Enterprise Through manufacturing excellence. Product Profile Exide Eternity Exide has recently introduced the Exide Eternity battery, which offers a Lifetime Warranty to the Indian consumers. Lifetime Warranty The lifetime warranty ensures that once the customer owns the Exide Eternity, he will ever have to buy another battery for his car provided he retains ownership of that car. DesignExide Eternity has been specially designed to meet the tough conditions on Indian roads and the tropica l climate. The battery boasts of special features such as: Special grid alloy system. Polyethylene envelope separators, Double channel side venting, cold forged terminal inserts, Smart battery indicator, Fire-resistant gas filters and Retractable handles. Exideââ¬â¢s Commitment Exide has also developed vast range of batteries through the Research and Development efforts and has a number of patents to its name. It has specific batteries for specific applications that tough the daily lives of millions of consumers in India.There is indeed no doubt that INDIA MOVES ON EXIDE. FEFO-38B20R(MF) Exide Freedom. Indiaââ¬â¢s only All Terrain Battery. Guaranteed to perform consistency on any terrain in extreme temperature. Especially in India. Maintenance Free, Factory Charged ready for Fitment, Magic Eye, 3- Year warranty. FEFO-ET40 Exide Eternity, the truly Forgettable Battery. Maintenance Free, Factory Charged ready for Fitment, Magic Eye, Life long warranty. FEXO-MHD350 Exide Express range of batteries is specially designed with ability to withstand bumps, vibration and high ambient operating conditions as prevalent in India.Ensured Long Trouble Free Service. Maintenance Free, Factory Charged ready for Fitment. , Magic Eye, 36 Months Pro-rata Warranty. DEMO-38B20RD Exide Max PP range of Batteries is made in strong, durable polypropylene container with heat-sealed lid offering Real Value for Money. Low Maintenance, Dry Uncharged, 18 Months Warranty. DEFO-12EF9-4B-l Exide Freedom range of Batteries has been specially designed to meet the arduous requirements of the new generation Two Wheeler riding. Low Maintenance, Dry Charged, I-Year Warranty. DEXO-12MX2. 5L-CExide MX Freedom range of Batteries has been specially designed to meet the arduous requirements of the new generation. Two Wheeler riding. Low Maintenance, Dry Charged, I-Year Warranty. Vision To win our customers stake holders and employees by transferring quality in to a performance oriented business, which will secure market leadership and profitable growth through effective fulfillment of customers needs. Mission To become the preferred choice of storage energy system worldwide through: New paths ahead of time, every time. People whom customers like to deal with.Methods and systems for appropriate responses Service when and where needed. Product range and application |1 |Automobile batteries |For cars, jeeps commercial vehicles | |2 |Heavy duty batteries |For trucks and tractors | |3 |Light weight portable |For wireless transmission batteries | |4 |Traction batteries |For aterials handling equipments | |5 |Train light batteries |For railways coaches | |6 |Stationary batteries |For telecommunications, telephone, emergency lighting | |7 |Submarine batteries |For new generation submarine to the Ind ian Navy | international marketingExide Industries Limited is the largest battery exporter from India. Batteries manufactured by Exide are across the world. To America, Australia, Bahrain, Belgium, China, Chile, Columbia, Cyprus, Ethopia, France, Germany, Greece, Ivorycost, Italy, Kenya, Kuwait, Lebanon, MauritiusMyanmar, Netherlands, Oman, Parauay, Peru, Qatar, Russia, Saudi, Arabia, SierraLeone, Rwanda, Singapore, South Africa, Spain, Srilanka, UAE, United Kingdom, Uruguay, Vietnam, Yemen, Zambia and Zimbabwe. Company NetworkExide network spreads throughout India and its factories are geographically distributed at strategic locations around the country . Personnel and Administration Department Flow Chart Of Personnel Administration Department The company continues to believe that in a competitive world what distinguishes it form others operating in the same environment, is the companyââ¬â¢s policy of investing in a system of continues education for its employees on a functional need-based pasis. In such a scheme of things, quality is a priority and TPM almost a mantra.To this en d, the company has migrated form the earlier ISO 9001, 1994 version to the ISO 9001 2000 version. Furthermore, as the QS 9000 standard is losing its relevance, the companyââ¬â¢ is moved to the new TS 16949,2002 standard which primarily meant for the automotive sector. All this makes for a tighter quality management system including supply chain integration with manufacturing and marketing. Companyââ¬â¢s Taloja, Hosur, Shamnagar, Haldia, Guindy plants have already achieved the ISO 14001 certification for Environmental Management Systems.The basic job of the personnel and administration department is to manage the personnel and administration functions of various departments as per the guidelines of the Exide and various statutory requirements under the various Labour Acts. The following Activities are taken care by the Personnel and Administration department ? To recruit for the division and promotions to officers and workmen. ? To maintain proper personnel records of the employees of the division. ? To provide training as per the employees of the division. To meet the statutory requirements as per the various Labour legislations. ? To mange and administer all the welfare aspects to be provided for the employees. ? To maintain proper and peaceful industrial relations. ? To manage the various Legal issues related to Labour. ? To look after the security and administrative issues. Recruitment Sources of recruitment are 1. Advertising in Newspaper 2. Campus recruitment 3. E-Recruitment 4. Employees reference Selection Selection involves various steps 1. Written test 2. Oral test 3. Physical Examination 4. Final selection by Chief Operating Manager . Induction/Orientation programmers for one/two weeks 6. Put to actual Workstation. Training and Development Training is given to both new as well as the present employees. On the job as well off the job training is given. It is done in a regular basis. The companyââ¬â¢s aim is giving training by 2% of their attendance. The training needs for the managerial category of employees is assessed by the HR department at the beginning of the year and a number of programs are organized with both in-house and external experts to deliver need-based training. Performance Appraisal in ExideThe company has a system of annual appraisals with non-performance being singledâ⬠out for guidance and monitoring it ensure that performance have a fast career growth path. Once in a year the employees appraised by the top management. Transportation Transportation facility has been provided for the employees in the company. F or the employees those staying at Hosur and Bangalore are provided with company bus and cabs. The managers of different department are provided with company cars etc. The employees who go out of station on a company work are provided with air and train tickets and company will bear the expenses.Attendance System There are four shifts in this company period is of 24 hours. For the workers attendance they will collect from the security department and for the employees they will collect the attendance data by the help of machine. The machine will be having all the data when the employees came into the company and what time they leave the company. First they will take the data in the attendance registration and then they will store in the computer for easy reference Medial facility The medical facility has been provided for all the employees and workers those are working in this company.If any worker or employee is injured while working in the company, any accident takes place there is a separate medical department for this reason. This department is open round the clock. There is one doctor and three companies are working in this department. Medical camps are conducted for the social welfare of the people those are staying near to the factory. There is one Ambulance for any emergency cases for round the clock. Canteen Assistant manager of HR department will take care the activities of the canteen. For all the employeesââ¬â¢ lunch, tea is provided in the canteen.For night workers milk is provided in the canteen. Legal matters Maintenance of legal and discipline matters of employees will be taken care by the Assistant manager of HR department Security Security people will look after the companyââ¬â¢s security matters. They check all the vehicles near the entrance gate. Assistant security officer will assist the security officer. Motivation Efforts will be made through divisional personnel and administration department for improving the motivation for good performance in the form of promotion and cash incentives. Shifts timings of the company A Shift (1st Shift) ââ¬â 6:00 am to 2:30pm B Shift (2nd Shift) ââ¬â 2:00 pm to 10:30pm. C Shift (3rd Shift)- 10:00pm to 5:30pm General shift ââ¬â 8:30am to 5:30pm. ANALYSIS OF DATA AND INTERPRETATION Table-l Educational Qualifications of the employees. |Qualification |Number of Respondents |Percentage | |SSLC |06 |30 | |I. T.I |10 |50 | |Diploma |04 |20 | |Total |20 |100 | Source: Primary Data Inference: The educational qualifications as per the tabulation showed that about 30%of the employees were SSLC, 50% are Diploma, majority of them are I. T. I holders with figure of 20Chart ââ¬â 1 Educational Qualifications of the employees. Table-2 Nature of employment |Qualification |Number of Respondents |Percentage | |Permanent |19 |95 | |Staff |01 |5 | |Total |20 |100 |Source : Primary Data Inference : The percentage of permanent employees was found to be 95% and contract based employees are only 5%. Chart -2 Nature of employment [pic] Table ââ¬â 3 Age group of employees working at Exide Age limit in years |Number of Respondents |Percentage | |20-25 |01 |5 | |25-35 |16 |80 | |35-45 |02 |10 | |Above 45 |01 |5 | |Total |20 |100 | Source : Primary Data Inference :The above table depicts that 5% of the employees fall under the age group of less than 25 years and a large percentage of 80% lie in the age group of more than 25-35 10 employees fall under the age group of 35-45 Chart-3 Age group of employees working at exide [pic] Table ââ¬â 4 Employees experience in the company |Years of experience |Number of Respondents |Perce ntage | |2-4 |2 |10 | |4-6 |6 |30 | |6-8 |9 45 | |8-10 |3 |15 | |Total |20 |100 | Source : Primary Data Inference : The tabulation regarding employees experience in the company shows that 10% of the employees have experience between 2-4 years. 30% of the employees have experience between 4-6 years, 45% of the employees have experience between 6-8 years, 15% of them have experience from 8-10 years. Chart-4 Experience in the company [pic] Table ââ¬â 5 Awareness of welfare facilities among employees Awareness |Number of Respondents |Percentage | |Yes |19 |95 | |No |01 | 5 | |Total |20 |100 | Source : Primary Inference : A majority of 95% employees are aware of the welfare facilities of the company only 5% of the employees say they are not aware of it. Chart-5 Awareness of the welfare facilities among employees [pic] Table ââ¬â 6 Satisfaction with promotion policy Satisfaction |Number of Respondents |Percentage | |Yes |05 |25 | |No |15 |75 | |Total |20 |100 | Source : Primary Da ta Inference : The table depicts that 25% of respondents are satisfied with the promotion policy of the company and 75% of them are not happy. Chart-6 Satisfaction with promotional policy [pic] Table ââ¬â 7 Employees opinion for a need of welfare officer Satisfaction |Number of Respondents |Percentage | |Yes |16 |80 | |No |04 |20 | |Total |20 |100 | Source : Primary Data Inference : According to the survey, a strong majority of 80% says that they want to have a welfare officer. 20% of the employees say that they do not feel the need for a welfare officer. Chart-7 Employees openion of need of welfare officer [pic] Table-8 Level of satisfaction for the following facilities. Facilities |Satisfied |Partially |Not satisfied | | | |satisfied | | |Good working condition |62% |28% |10% | |Drinking water facility |62% |30% |8% | |Ventilation and light |68% |32% |0 | |First-aid facilities |60% |36% |4% | |Distribution of working hours |74% |26% |0 | |Sanitation |62% |28% |10% | |Notice boards |90% |10% |0 | |Cleanliness and general hygiene |60% |30% |10% |Source : Primary Data Chart -8 Level of satisfaction for the following facilities. [pic] Inference : ? Good working condition: The tabulated data shows that for good working condition the satisfaction level among the employees is high of 62% who say they are satisfied, 28% of the employees say that they are partially satisfied and 10% of them are not satisfied. ? Drinking water facility: 62% of the employees are sa tisfied with the facility provided to them and a very close percentage of 30% are partially satisfied and 8% of them are not satisfied. ? Ventilation and light: 68% of the employees are satisfied where as 32% of them is partially satisfied. First -aid facility: 36% of the employees are partially satisfied, 4% of them are not at all satisfied and 60% of them say they are satisfied. ? Distribution of working hours: the tabulation shows that 74% of them are satisfied, 26% of the employees are partially satisfied. ? Sanitation: 62% of the employees are satisfied with the maintenance sanitation in the company. 28% of the employees say that they are partially satisfied and 10% of them are not satisfied with it. ? Notice boards: the percentages of employees who say that they are satisfied with the facility are 90%, 10% of them are partially satisfied. ? Cleanliness and general hygiene: 60% of the employees are satisfied, 30% of them are not satisfied and 10% of them partially satisfy Table ââ¬â 10 Provision of leave Level of Satisfaction |Number of Respondents |Percentage | |Highly Satisfied |4 |20 | |Satisfied |16 |80 | |Partially satisfied |0 |0 | |Dissatisfied |0 |0 | |Total |20 |100 | Source : Primary Data Inference : The employees who are highly satisfied are 20%, employees who are satisfied are 80%. Through there were other parameters such as partially sat isfied, dissatisfied and highly dissatisfied, they were not made us of by the employees. Chart-10 Provision of leave [pic] Table ââ¬â 11 Satisfaction for festival holiday Level of Satisfaction |Number of Respondents |Percentage | |Highly Satisfied |2 |10 | |Satisfied |11 |65 | |Partially satisfied |5 |25 | |Dissatisfied |2 |10 | |Highly dissatisfied |0 |0 | |Total |20 |100 | Source : Primary Data Inference : From the above table we can analyze that 10% of them are highly satisfied, 65% are satisfied,25% of them are partially satisfied, 10% of them are dissatisfied with the festival holidays provided by the company. Chart-11 Satisfaction for festival holidays [pic] Table ââ¬â 12 Employees opinion on the provision for following facilities. Provision for the following facilities |Respondents |Percentage | |Intervals |Yes |45% | | |No |55% | |Rest house |Yes |30% | | |No |70% | |Meal times |Yes |90% | | |No |10% | |Breaks |Yes |30% | | |No |70% | Source : Primary Data Inference : The above table shows the response of the employees towards following facilities.The above table shows that 45% say they are provided with the intervals and 55% say that they are not provided with sufficient intervals. The above table shows that 30% say they are provided with rest hours and 70% say they are not provided with the rest hours. The above table shows that a majority of 90% say that they are provided with sufficient time for meal and 10% say that they are not provided with sufficient time. The above table shows 30% of them say that they are provided with breaks and 70% of them say that they are not provided with breaks. Chart ââ¬â 12 Employees opinion on the provision for following facilities. [pic] Table ââ¬â 13 Satisfaction for the rest of non-statutory benefits. Benefits |Satisfied |Partially satisfied |Not satisfied | |Medical Benefits |50% |30% |20% | |Conveyance |55% |25% |20% | |HRA |60% |30% |10% | |Personal accident scheme |60% |20% |20% | |Death relief fund |75% |15% |10% | |Gratuity |80% |10% |10% | Source : Primary Data Chart-13 Satisfaction of the rest of non-statutory benefits [pic] Table ââ¬â 14Opinion towards improvement of work by provision of welfare facility |Opinion |Number of respondents |Percentage | |Yes fully |12 |60 | |Partially yes |6 |30 | |No |2 |10 | |Total |20 |100 | Source : Primary Data Inference : The question was based on whether facilities help employees to improve their work and the respondents who said that it encouraged and partially encouraged was 30% and the percentage who said it did not encourage them to improve their work were 10% Chart-14Opinion towards improvement of work by provision of welfare facility [pic] Table â⠬â 15 Employees opinion towards the need for future improvements |Respondents |Number of respondents |Percentage | |Yes |16 |80 | |No |4 |20 | |Total |20 |100 | Source : Primary Data Inference :The above tabulation of data depicts that 80% of the employees want future improvements or feel the need for introduction of new welfare facilities. 20% of them have a negative respondents towards this. Chart ââ¬â 15 Employees opinion towards the need for future improvements [pic] FINDINGS My objective was to study the welfare measures that were adopted by the company ? The employers and employees were free to express their suggestions ideas without any barriers. ? Thee is no recognition of the individual job lack challenges there is o much scope for creativity. ? Most of the employees were happy about the cleanliness of the work pot and washing facility. ? Most of the employees are not satisfied with the promotional policy of the company. Majority of the employees are highly satisfied with the work spot, disposable waste, lighting, and ventilation and drinking water facilities. ? All the employees are satisfied with their jobs. ? Employeeââ¬â¢s feel safe and secured working in EXIDE. SUGGESTIONS ? The management should provide better facilities for other jobs in the organization so that the employees can be shifted to another job and get rid of monotony. ? The management should individualize each person and recognize for what each one does. ? Seminars and workshops should also be conducted frequently so as to boost the employeeââ¬â¢s morale. ? Using of counseling methods to improve the absentee workers. ? Recreation facilities should be given to the employees as it is an opportunity for mental refreshments ?Promotion policy should be stream lined. ? Suggestions from workers can be invited and can be considered genuinely. ? All the welfare and safety measures provided must be made clear to all the employees, which make them feel more secured and motivated towards the company. All the above suggestions will lead to employee welfare that ultimately motivates them to work better. It improves their life style, working conditions, work environment and performance for the development of the company and achieves the goals. Conclusion Welfare is a total concept, which is durable state of existence comprehending physical, mental, moral, and emotional health.A person may be mentally brilliant, morally reliable and even emotionally stable, but as long and his physical health are poor and neglected his welfare could be physically strong and mentally unsound then the person will not be able to c oncentrate in his work. Welfare activities are responsible to keep a person in a stable condition. The recent trends the world Labour is loosing its existence and the new concept workmen show that is emerging so employer should carefully analyses the strength and form welfare measures accordingly. Considering all the factors it can be concluded that EXIDE has adopted sound welfare and safety measures for the betterment of the company and its employees. Questionnaire on employee welfare facilities Name : Qualification : Permanent [ ] Trainee [ ] Staff [ ] Age How to cite Employee Welfare Facilities, Papers Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-90650108561288895292020-05-06T04:33:00.001-07:002020-05-06T04:33:22.168-07:00Design Evaluation for Online Gift Shop-MyAssignmenthelp.com Question: Discuss about theDesign Evaluation for Online Gift Shop. Answer: Design Justification The user interface for the online gift shop designed to improve the present conditions of the gift shop by making an online presence. The interface being designed will help to attract customers by providing them with facility to purchase their choice of gift items without visiting the gift shop physically. The design of the interface has been developed such that it is easy for the customers to use and gift items can be purchased without hassle. The user interface for the online gift shop has been prepared after acquiring some concepts and ideas from the existing online gift stores. The chosen design for the online gift shop is suitable in terms of usability and simplicity. The designed interface is easy to understand and can be used without any technical knowledge which makes it easier for any novice user to browse gift items available in the gift shop and place their order. The interface has been designed with perfection to give a pleasant look and feel to the website so that the users do not find it difficult to use the website and loose interest. User Requirements The interface design has been developed mainly to fulfill the objective of displaying gift items available in the store and facility to purchase those items by the customers. The interface being designed have the functionality to search from the available gift items in the shop and place the selected items into a virtual shopping cart unlike a physical shopping basket. The first user requirement that have been taken into consideration for designing the user interface of online gift shop is that it is easy to use and simple in nature. The shopping cart being designed in the interface offers the users with facility to save their choice of gift items so that they can view their purchased items and finalize placing their order. Next, the interface being planned has been included with an inquiry bar so that the clients can without much of a stretch search from the accessible things in the online gift shop. The shopping basket helps the clients to include, change or erase things according to the selection of clients before continuing to definite request putting method. The interface has been additionally installed with a help page to give the clients outline of some basic issues being confronted while putting in their request and how to determine them. There is likewise another module being actualized in the interface for simplicity of the clients to pay ahead of time while putting in their request. The requesting page gives a diagram of acquired things and the aggregate sum that must be paid by the clients and they likewise have a benefit to include their decision of time as well as address for delivery of the purchased items. Design Framework The UI for the online gift shop has been planned considering the particular prerequisites decided from outline proposition. The plan has been made with the end goal that at each progression of utilizing the online gift shop, the clients don't confront any trouble to submit their request of feel that the site or portable use of the online gift shop is unpredictable in nature. The interface has been set up accordingly that the clients can without much of a stretch put in their request for specific gift things by either looking or browsing accessible things. The outline has been picked so that the clients can put in their request by taking after well-ordered methodology. The thoughts and ideas for outlining the interface has been assembled from different accessible online gift shops however the most straightforward modules from those have been chosen for this specific project. The plan strategies for sites have likewise been considered to guarantee that the interface is being composed b y outline standards as convenience principles. In setting to this project for online gift shop, the accessible sources from which outlining the UI has been assembled is recorded as beneath: https://www.giftsnideas.com/local/australia/send-gifts-to-melbourne https://www.australiangiftsonline.com.au/ https://www.latestbuy.com.au/ Conclusion From the assessment of outlined UI for the online gift shop, it can presumed that all the client necessities being distinguished in the plan proposition have been thought about. The UI has been planned with the end goal that it meets the prerequisites and can be effortlessly utilized by the clients of the online gift shop. The plan determinations and in addition convenience models have been kept up to outline the UI for the online gift shop. The substance have been organized consecutively with the goal that clients think that its less demanding to move around the online gift shop either getting to the site or versatile application. Bibliography Risch, M. (2014). Functionality and graphical user interface design patents. Seuken, S., Parkes, D. C., Horvitz, E., Jain, K., Czerwinski, M., Tan, D. (2013). Behavioral Factors in Market User Interface Design. Soper, D. (2014). User Interface Design and the Halo Effect: Some Preliminary Evidence. Thyvalikakath, T. P., Dziabiak, M. P., Johnson, R., Torres-Urquidy, M. H., Acharya, A., Yabes, J., Schleyer, T. K. (2014). Advancing cognitive engineering methods to support user interface design for electronic health records.International journal of medical informatics,83(4), 292-302. Vance, A., Lowry, P. B., Eggett, D. (2015). Increasing Accountability through User-Interface Design Artifacts: A New Approach to Addressing the Problem of Access-Policy Violations.MIS quarterly,39(2), 345-366. Yamamoto, G., Hyry, J., Krichenbauer, M., Taketomi, T., Sandor, C., Kato, H., Pulli, P. (2015, March). A user interface design for the elderly using a projection tabletop system. InVirtual and Augmented Assistive Technology (VAAT), 2015 3rd IEEE VR International Workshop on(pp. 29-32). IEEE. Zhou, Y., Wu, J., Yu, L., Yu, H., Tang, Z. (2016, December). A geohydrologie data visualization framework with an extendable user interface design. InBig Data (Big Data), 2016 IEEE International Conference on(pp. 2322-2331). IEEE. Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0tag:blogger.com,1999:blog-5190377912771971810.post-79991677312049936232020-04-26T21:15:00.001-07:002020-04-26T21:15:03.388-07:00Personality Types and Their Assessment Abstract Personality studies are some of the most problematic issues in psychology, mostly because there is no standard for the assessment of oneââ¬â¢s personality type. More to the point, the entire concept of personality classification is rather questionable, seeing how there is no dominant principle of personality evaluation.Advertising We will write a custom essay sample on Personality Types and Their Assessment specifically for you for only $16.05 $11/page Learn More Even though there are only four basic methods to consider the specifics of human psychics, the lack of cohesion between the personality types defined with the help of these methods, as well as the fact that these types are very generic, begs the question whether the existing means of personality classification can be credited as trustworthy. Personality Types and Their Assessment: Diving into the Depth of Psychoanalysis and Personality Evaluation As a rule, various approaches towards personality types classification are defined in traditional psychoanalysis. Eysenckââ¬â¢s theory, however, is traditionally considered by far the most common one, with its tendency to differentiate between peopleââ¬â¢s characters based on their interactions with others. To be more exact, Eysenck defines four key personality types known as Introverted-Neurotic, Extraverted-Neurotic, Introverted-Stable and Extraverted-Stable. It is also noteworthy that, apart from splitting people into groups based on their interactions with the outside world, Eysenck differentiates between different types of character based on peopleââ¬â¢s emotional reactions towards various stimuli (Cooper, Robertson Tinline, 2003, p. 23). Eysenckââ¬â¢s approach, however, is not the only one that is used in psychoanalysis. Apart from the concept based on emotional stability of the patients, the idea of splitting them into groups based on their key traits is also quite widespread. Compared to Eysenckâ⠬â¢s theory, the given one seems more reasonable, seeing how the ââ¬Å"normâ⬠of emotional responses to particular stimuli has not been defined yet, whereas traits are relatively easy to identify. What has been defined as a ââ¬Å"relatively stable, enduring predisposition to behave in a certain wayâ⬠(Hockenbury Hockenbury, 2014, p. 440), though, clearly lacks precision, seeing how the number of personalities is quite difficult to count.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Individual differences are unique, which predetermines immense variability of the traits and, therefore, vagueness of the classification method (Engler, 2013, p. 240). The humanist theory, in its turn, presupposes that a positive reward and the unceasing personal evolution will finally lead to the creation of a fully functioning person. Hence, the given theory splits people into fully functioning and dev eloping ones. It is remarkable that, of all theories mentioned above, this is the only one that classifies peopleââ¬â¢s personalities according to the stages of personal development, i.e., the superior and the inferior ones. Finally, according to the Social Cognitive Theory, people can be classified as the ones with strong and weak self-efficacy (Paivandu, 2010, p. 22). The stages of personality assessment vary depending on the type of personality theory that has been chosen in order to conduct an assessment. However, as Hockenbury and Hockenbury explain, there are two basic types of tests that are designed to define the specifics of oneââ¬â¢s personality. Known as projective tests and self-report inventories (Hockenbury Hockenbury, 2014, p. 447), these tests traditionally consist of three basic steps. The first step presupposes the introduction of questions to the participant, the second one involves the participant responding to the questions, and the final stage can be des cribed as the analysis of the answers and the definition of the participantââ¬â¢s personality type (Kline, 2013, p. 231). It is also remarkable that Hockenbury and Hockenbury specify five stages of one of the personality tests that they describe; to be more accurate, they mention the famous ââ¬Å"Big Fiveâ⬠that is traditionally related to the Freudian evaluation of personality. The stages in question, or the ââ¬Å"factor model of personalityâ⬠(Hockenbury Hockenbury, 2014, p. 442) are also identified as openness, conscientiousness, extraversion, agreeableness and neuroticism (Maltby, Day Macaskill, 2010, p. 172).Advertising We will write a custom essay sample on Personality Types and Their Assessment specifically for you for only $16.05 $11/page Learn More The benefits of personality assessments are obvious. Such tests help people learn about their character, find out the best interaction patterns that they can adopt in order to commun icate with the rest of the world efficiently, and work on the improvement of their self-esteem, as well as realize what their needs are and how they can satisfy these needs. More importantly, such personality classifications and tests help determine oneââ¬â¢s key assets and, therefore, limit the number of areas in which one may attain success. Apart from personal growth, personality tests can also be viewed as perfect tools for HRM experts in determining the qualities of the candidate (Wolsey, Abrams Minten, 2011, p. 108). While it would be wrong to use such tests as the means to define whether the candidate will be useful for the company, they will clearly show what type of work the candidate in question can be assigned with. The results of some personality assessments, however, should be taken with a grain of salt. While providing relatively accurate results, these tests are not tailored to the specifics of a particular person and his/her character ââ¬â quite on the contra ry, such tests attempt at embracing as many personality types as possible and, therefore, are very generic. Hence, the test results are not to be viewed as the ultimate guide to self-perfection; instead, they should be seen as a chance to take a closer look at oneââ¬â¢s personality and learn to determine and coordinate oneââ¬â¢s needs and capabilities. Reference List Cooper, D., Robertson, I. T. Tinline, G. (2003). Recruitment and selection: A framework for success. London, UK: Thompson. Engler, B. (2013). Personality theories. Stamford, CT: Cengage Learning.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hockenbury, D. H. Hockenbury, S. E. (2014). Discovering psychology (6th ed.). New York, NY: Worth Publishers. Kline, P. (2013). Fact and fantasy in Freudian theory (RLE: Freud). New York, NY: Routledge. Maltby, J., Day, L. Macaskill, A. (2010). Personality, individual differences and intelligence. Harlow, UK: Pearson, Inc. Paivandu, S. L. (2010). The validity of cognitive constructs in cognitive information processing and social cognitive career theories. Ann Arbor, MI: ProQuest. Wolsey, C., Abrams, J. Minten, S. (2011). HRM in the sports and leisure industry. New York, NY: Routledge. This essay on Personality Types and Their Assessment was written and submitted by user Ava Becker to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Rubye Bollingerhttp://www.blogger.com/profile/07533207834936485061noreply@blogger.com0