Cruelty of Society in Frankenstein, Master Harold, and An...

Cruelty of Society in Frankenstein, Master Harold, and An Enemy of the People â€Å"Master Harold†Ã¢â‚¬ ¦and the Boys, St. Joan, and An Enemy of the People show that society shows hate and cruelty to people who are different or who do not share similar ideas as other people do. For example, in â€Å"Master Harold†Ã¢â‚¬ ¦and the Boys, Hally’s racist attitude toward Sam and Willie is a result of his experiences in society. In Frankenstein, society is cruel and hateful to the monster because he looks different than other people. In An Enemy of the People, society persecutes Dr. Stockman because he attempts to gain support for the repair of the Baths. The stories that are presented here illustrate the cruelty and hatefulness of society. In â€Å"Master†¦show more content†¦He takes this anger out on Sam, even though Sam is trying to help Hally. Hally yells at Sam, insults Sam and makes racist comments about Sam. Hally would not behave in this manner if he were not raised in a racist society. Hally hurts Sam through racism and insults, and in doing so he shows that society is cruel and harsh to those who are different. One more example of the cruelty of society to those who do not fit in with society is also seen in Frankenstein. Victor Frankenstein experiments with the forces of nature when he creates a monster out of body parts of dead humans. Victor creates the monster with the intent to discover methods of improving humanity. However, Victor’s hopes turn to horror when he sees that the monster that he has created is ugly and wretched. After Victor rejects the monster because of the monster’s ugliness, the monster escapes to roam freely throughout the world. While the monster travels, people are frightened by his appearance. They run from him or try to hurt him. These people, however, frighten the monster. He was banished by society, and he is very lonely. The monster describes their hatred when he says â€Å"but a fatal prejudice clouds their eyes, and where they ought to see a feeling and kind friend, they behold only a detestable monster† (Shelly, 95). The monst er is banished by society because he is not the same as society. The people that the monster encounters are

Why Jackie Robinson Was The First Pro Ball Player - 844 Words

During the Gilded age many social class, racial walls and gender bias developed lines walls and boundaries for people. The funny thing about that is as new boundaries, walls and limitations were being built sports and the development of it broke them down or found new ways for the different genders and races to find ways to use sports as an outlet. Women were constantly fighting for their right to be involved in sports and pushing the limits as to what social norm deemed acceptable for them to be allowed to play. Working class women started to compete professionally in rowing competitions; they played crocket and played lawn tennis. The American pastime of baseball was well on its way and all though baseball had a huge racial division as to who could play mainly African Americans not being accepted, but they developed their own league and contrary to the belief that Jackie Robinson was the first pro ball player there was another before him by the name of Moses Fleetwood Walker. Moses was the product of a inter racial relations with a black dad and white mom he also attended college at University of Michigan and was the first African American Pro Baseball player. After that he would venture into entrepreneurism, be a newspaper editor, author as well as an inventor. He was quite the Renaissance man living the American Dream despite social and racial ideologies. Collegiate level sporting really started to take off during this time and the development of anotherShow MoreRelatedThe Racism Of Jackie Robinson1008 Words   |  5 PagesMr. Wallace History Day 12 September 2014 Jackie Robinson He walks into the stadium...hopeful...yet aware of the prejudice exiting in the minds of the ignorant... in the minds of those who do not realize his journey will empower the victims of unjustified hate and he will change history. Jackie Robinson shattered the color barrier in the MLB despite racism that permeated throughout the league and in society in the 1940 s. Jackie Robinson was the first African American to play major league baseballRead MoreAfrican Americans in Baseball1142 Words   |  5 Pagesout of those 17 years. From 1998-2004, only one black player has won the batting title. As a huge baseball fan, I never knew that stat and find it very interesting. The article also entails that black players had won the National League MVP award quite often from 1949-1970. More recently from 1985-2004, black players had won the MVP 11 times, with Barry Bonds winning 6 of the 11. The article then argues if there is any black ball player who will take Barry Bonds’ stardom in Major League BaseballRead MoreInsight to Coach Carter Film7710 Words   |  31 Pages Tension mounted as the Richmond High Oilers faced the upcoming basketball championship. The town was wild with excitement over their undefeated team and the bleachers were filled with cheering fans for every game. No one could imagine that on January 4, 1999 the community would erupt in dissention and so many lives would change forever when Coach Ken Carter padlocked the gym, refusing the players access for failing to keep up their grades. Inspired by a true story, â€Å"Coach Carter† is an inspirationalRead MoreHbr When Your Core Business Is Dying74686 Words   |  299 PagesPA IN DS CK R M WA A 53 www.hbr.org April 2007 58 What Your Leader Expects of You Larry Bossidy 66 Finding Your Next Core Business Chris Zook 78 Promise-Based Management: The Essence of Execution Donald N. Sull and Charles Spinosa 90 The Leadership Team: Complementary Strengths or Conï ¬â€šicting Agendas? Stephen A. Miles and Michael D. Watkins 100 Avoiding Integrity Land Mines Ben W. Heineman, Jr. 20 33 FORETHOUGHT HBR CASE STUDY Why Didn t We KnowRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pages CASE Ministry of Sound – rapid growth but a questionable future in the music industry. Pharmaceutical Industry – global forces at work in the ethical pharmaceutical industry. TUI – competitive forces in the travel industry. HiFi – how can small players survive changing markets? Amazon (B) – latest developments in a successful dot.com. Formula One – developing the capabilities for competitive success in a hi-tech industry. Manchester United – clash of expectations in the football world. Salvation

E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words   |  16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words   |  6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companies’ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many â€Å"pure-play† or â€Å"born-on-the-Web† governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words   |  10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words   |  5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words   |  5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: China’s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. â€Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep

E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words   |  16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words   |  6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companies’ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many â€Å"pure-play† or â€Å"born-on-the-Web† governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words   |  10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words   |  5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words   |  5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: China’s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. â€Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep

E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words   |  16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words   |  6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companies’ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many â€Å"pure-play† or â€Å"born-on-the-Web† governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words   |  10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words   |  5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words   |  5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: China’s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. â€Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep

E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words   |  16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words   |  6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companies’ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many â€Å"pure-play† or â€Å"born-on-the-Web† governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words   |  10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words   |  5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words   |  5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: China’s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. â€Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep

E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words   |  16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words   |  6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companies’ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many â€Å"pure-play† or â€Å"born-on-the-Web† governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words   |  10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words   |  5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words   |  5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: China’s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. â€Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep

E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words   |  16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words   |  6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companies’ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many â€Å"pure-play† or â€Å"born-on-the-Web† governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words   |  10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words   |  5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words   |  5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: China’s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. â€Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep

E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words   |  16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words   |  6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companies’ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many â€Å"pure-play† or â€Å"born-on-the-Web† governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words   |  10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words   |  5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words   |  5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: China’s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. â€Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep

E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words   |  16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words   |  6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companies’ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many â€Å"pure-play† or â€Å"born-on-the-Web† governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words   |  10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words   |  5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words   |  5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: China’s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. â€Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep

E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words   |  16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words   |  6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companies’ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many â€Å"pure-play† or â€Å"born-on-the-Web† governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words   |  10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words   |  5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words   |  5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: China’s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. â€Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep

E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words   |  16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words   |  6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companies’ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many â€Å"pure-play† or â€Å"born-on-the-Web† governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words   |  10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words   |  5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words   |  5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: China’s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. â€Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep

E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words   |  16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words   |  6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companies’ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many â€Å"pure-play† or â€Å"born-on-the-Web† governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words   |  10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words   |  5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words   |  5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: China’s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. â€Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep

E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words   |  16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words   |  6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companies’ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many â€Å"pure-play† or â€Å"born-on-the-Web† governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words   |  10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words   |  5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words   |  5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: China’s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. â€Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep