farbstoffe essays

farbstoffe expositions In diesem Bereich mchte ich einige grundlegende Prinzipien zum Thema Farbe erlutern. Denn obwohl nicht nur Farbphotographie und Farbfernsehen, sondern eigentlich unser ganzes Leben von Farbe bestimmt ist und wichtige Entscheidungen davon abhngen (kick the bucket Blinden und Farbenblinden nehme ich hier mal aus), gibt es dabei ein Problem: Wir haben mit cave Farbnamen, bite the dust wir verwenden, kein eindeutiges System, um eine Farbe zu beschreiben. Was ist beispielsweise Knigsblau? Jeder, der kicks the bucket jetzt liest, wird seine eigene Vorstellung davon haben und wenn man all diese Farben auf einem Blatt nebeneinander htte, wrde wohl jeder Farbton anders aussehen. Und so ist das eigentlich mit all nook Farben, deren Namen wir im Alltag verwenden. Vllig undurchsichtig wird das Ganze dann, wenn man bite the dust Farbnamen der Bekleidungsindustrie betrachtet, kick the bucket wohl mit jeder neuen Mode neu erfunden werden. Und selbst das Wort Farbe ist nicht eindeutig. Umgangssprachlich wird es sowohl fr einen Farbstoff, fr ein optisches Phnomen und fr einen Sinneseindruck verwendet. Pass on englischsprachigen Lnder unterscheiden da genauer: Einem Amerikaner kme es bspw. nicht in nook Sinn in einem Baumarkt einen Eimer shading zu kaufen. Einen Eimer paint wrde er aber erhalten. Das Hauptproblem ist, daãÿ Farbe keine physikalische Grãÿe wie Lnge oder Gewicht ist, pass on eindeutig definiert ist. Farbe ist eher ein Sinneseindruck wie Geschmack oder Geruch. Und Farbe setzt eine Bestrahlung mit sichtbarem Licht voraus. Ohne Licht keine Farbe. Trotzdem, auch mit dem Wissen, das in diesem Bereich vermittelt wird, ist es nicht mglich Farbe zu messen. Man kann nur pass on Strahlung messen, bite the dust in unser Auge eintritt und dann im Gehirn einen Farbeindruck hervorruft. Ob das bei Person A derselbe ist, wie bei Person B ist ein ganz anderes Thema. Das Bedrfnis des Menschen, sich und seine Umwelt mit Farben zu schmc... <!

Agricultural Wastes as Growing Medium for Pomelo Citrus Grandis free essay sample

The investigation was directed to assess the utilization of farming squanders as valuable developing media for pomelo (citrus grandis) when contrasted with fruitful soil. This farming examination means to decide the higher-esteem employments of agrarian squanders, for example, animal excrement, rice frames and wheat by utilizing it as media for development of pomelo. The extension included just the usage local duck compost, new rice boycott, new rice structures and parboiled rice bodies. The procedure includes the arrangement of pomelo seedlings, readiness of developing media, transplanting strategy, supporting development and checking development of pomelo seedlings as far as stature of the plant and the quantity of leaves. The pomelo seedlings were seen to make due during the experimentation time frame. Be that as it may, the development fluctuated starting with one medium then onto the next. To analyze the development pace of pomelo seedlings in rural squanders and soil, the t-test was utilized. It is dictated by the mean example of development of pomelo plant in the developing to media as marked T1 to T3 when contrasted with a standard mean example, that of the dirt, T4. We will compose a custom exposition test on Agrarian Wastes as Growing Medium for Pomelo Citrus Grandis or then again any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The registered estimation of t at pgt;. 05 is 1. 23 and 2. 47 not exactly the basic worth 2. 920. This outcome uncovered that there is no noteworthy distinction among soil and creature excrement parboiled rice bodies as developing media of pomelo plant. While the more prominent tcomputed estimation of T1 and T2 unveiled that there is a critical contrast between the development pace of pomelo in the dirt and in new rice grain (T1) and frames (T2). This demonstrates horticultural squanders can be utilized as developing media for pomelo seedlings. This additionally confirms farming squanders can help plant reproducers to diminish costs as far as developing media fundamental for plant development.

The irony of life is that it takes a life time to learn about life Essay

The incongruity of life is that it ends a real existence time to find out about existence - Essay Example Consider the case of a businessman who puts their business before everything else, they invest or their energy working, disregard their family and most likely end up in awful wellbeing since they barely ever constructed chance to deal with their wellbeing. In the same way as other riches individuals with his qualities, the more extravagant he gets the more self-entered he becomes (Grewal 1). Thirty years down the line, a similar individual, is thinking about his tremendous business domain from his deathbed with nobody to visit him expect those keen on acquiring his riches. His basic wellbeing and poor social relations result to his being separated from everyone else in his last hours, and he understands that, the most significant thing in this life isn't how much cash you make, yet how you use it to transform you and others to improve things. A clichã ©, yet in any case, a typical good exercise that has taken him a lifetime to learn, and when he at long last gets it, he has no life left in which to rehearse it. Considering this relationship and numerous comparative ones that can be drawn from life the incongruity, all things considered, turns out to be clear, stuff takes a lifetime to learn, however that is constantly anybody

East Asia essays

East Asia papers During the years somewhere in the range of 1000 and 1400 the East Asian district saw broad change and advancement concerning the idea of the elites that governed separate nations. In China there was the development of the assessment culture, Japan encountered the rise of the Samurai, Korea saw the development of the Yangban, and Vietnam got content with a tribute framework to China. Every one of the individual nations developed and grew freely and generally had the option to separate themselves from China and start to frame their own national personality alongside their own arrangement of administering elites. In China there is an unequivocal starting to the new political world class which comes from the change from the Tang to Song administrations coming full circle in 960. The Zhao Brothers, who are the pioneers of the insurgency and the main ones ready to merge power, realize that they are just military tough men and understand that they need a framework that will help keep them from loosing power. Thus they turn away from the landed gentry, that had recently managed China and in the battling has been significantly debilitated, and concentrate on making another political structure to create government authorities. The Zhao siblings establishment the Confucian Examination System (CES), which no longer depends on proposal however is merit based. The common tests are held at regular intervals, with the quantity of individuals breezing through the last test of the year (Jinshi) being around 100-150 out of the first 100,000. Around this assessment framework there was presently an ascent of a nother world class, the Literati. With the start of the CES there started a consistent decay of military force in China and the rise of the Literati. During the Mongol intrusion the tests were halted, which prompted social improvement of the Literati since they had no political force with the Mongols, yet with the re-foundation of the tests by the Mongols in 1313 the Literati again starts indeed a... <!

Echinacea Essay -- Plants Botany Plant Papers

Echinacea What's going on here? Echinacea is a spiked looking plant with purple leaves emanating from the inside and is a subsidiary of the purple coneflower. It develops to be one to two feet in tallness and is an individual from the daisy family. Three kinds of the plant are utilized for clinical purposes. They are Echinacea purpurea, Echinacea angustifolia, and Echinacea pallida. Principally the roots, the seeds, and the leaves are removed for restorative utilization. Numerous individuals accept the herb to be a solution for diseases, for example, the normal cold or this season's flu virus, which clarifies why the residents of the United States burn through $3 million every year on the medication. As an outcome of its ubiquity in any case, certain spots in both the United States and Europe have limited the collecting of Echinacea and have put it on the jeopardized species list. The herb has not yet been affirmed by the Food and Drug Administration as either sheltered or compelling in the structures that produces are disseminating. (http://www.rxlist.com/cgi/alt/echinacea.htm) History The Native Americans were the primary individuals to utilize Echinacea for clinical purposes. They accepted that victims with minor issue, for example, colds to progressively genuine conditions like snakebites could profit by use. They even used the herb for veterinary medication for ponies. In the mid 1900’s, the herb increased business prominence and was broadly sold all through the United States. Buyers had high expectations that Echinacea would fix or forestall a wide range of sicknesses. In 1910 notwithstanding, the American Medical Association guaranteed that the medication was pointless however numerous individuals kept on buying and utilize the enhancement until around 1930. Th... ...iratory Tract Infections. Western Journal of Medicine, 171, 3 Lindenmuth, G., Lindenmuth, E. (2000). The Efficacy of Echinacea Compound Herbal Tea Preparation on the Severity and Duration of Upper Respiratory and Flu Symptoms: A Randomized, Double-Blind Placebo-controlled Study. The Journal of Alternative and Complementary Medicine,6, 327-334 Melchart, D., Walther, E., Linde, K., Brandmaier, R., Lersch, C. (1998). Echinacea Root Extracts for the Prevention of Upper Respiratory Tract Infections: A Double-Blind, Placebo-Controlled Randomized Trial. Files of Family Medicine, 7,6 Percival, S. (2000) Use of Echinacea in Medicine. Biochemical Pharmacology, 60, 155-158 Turner, R., Riker, D., Gangemi, D. (2000). Ineffectualness of Echinacea for Prevention of Experimental Rhinovirus Colds. Antimicrobial Agents and Chemotherapy, 44, 1708-1709

Using Tibetan Singing Bowls for Stress Relief

Using Tibetan Singing Bowls for Stress Relief Meditation Print Using Tibetan Singing Bowls for Stress Relief By Cathy Wong Medically reviewed by Medically reviewed by Richard Fogoros, MD on July 13, 2016 Richard N. Fogoros, MD, is a retired professor of medicine and board-certified internal medicine physician and cardiologist. He is Verywells Senior Medical Advisor. Learn about our Medical Review Board Richard Fogoros, MD Updated on February 03, 2020 How Stress Impacts Your Health Overview Signs of Burnout Stress and Weight Gain Benefits of Exercise Stress Reduction Tips Self-Care Practices Mindful Living Kimberley Coole / Getty Images Tibetan singing bowls are a type of bell that vibrates and produces a rich, deep tone when played. Also known as singing bowls or Himalayan bowls, Tibetan singing bowls are said to promote relaxation and offer powerful healing properties.   Buddhist monks have long used Tibetan singing bowls in meditation  practice. In addition, some wellness practitioners (including music therapists, massage therapists, and yoga therapists) use Tibetan singing bowls during treatment. Uses for Tibetan Singing Bowls People use Tibetan singing bowls for many purposes, including  stress reduction  and pain relief. Some people use the bowls in combination with other healing practices, such as meditation and deep breathing. Many proponents claim that the vibrations of a singing bowl can produce beneficial changes in the body by reducing  ?stress, harmonizing the cells, and balancing the bodys energy system. Some also claim that Tibetan singing bowls can stimulate the  immune system  and produce beneficial changes in brain waves. Benefits Very few scientific studies have examined the potential benefits of Tibetan singing bowls, despite their long history of use. One of the available studies is a report from the Swiss journal Research in Complementary Medicine.  For the study, 54 people with chronic pain originating from the spine were assigned to either six sessions of singing bowl therapy, a placebo treatment, or no treatment at all. Study results showed that members of the singing bowl group and the placebo group experienced a significant decrease in pain intensity. The studys authors also found that both the singing bowl therapy and the placebo therapy had a stress-reducing effect on participants. Given these findings, the studys authors concluded that singing bowl therapys effectiveness for pain relief could not be confirmed.?? A  preliminary study published in the American Journal of Health Promotion in 2014 examined the benefits of starting a directed relaxation session with 12 minutes of singing bowls and found a greater reduction in systolic blood pressure and heart rate compared to silence before a directed relaxation session.?? How to Use a Singing Bowl To create sound with a singing bowl, firmly press the  accompanying mallet in a circular  motion against the bowls outside edge or rim. When you hear a bright, clear tone, you can slow down the motion. Use your full arm to make the motion, rather than just rotating your wrist. You can also make the same circular motion against the outside belly of the bowl. Additionally, you can gently strike the  bowl before beginning the circular motion. Where to Find Tibetan Singing Bowls Widely available for purchase online, Tibetan singing bowls are also sold at some meditation centers, yoga studios, music shops, and stores that specialize in new age products. Proponents suggest that higher-quality bowls tend  to produce more resonant sounds. The Takeaway Although there is little scientific support for the healing effects of Tibetan singing bowls, integrating the use of such bowls may help enhance the relaxing effects of stress management techniques like meditation, deep breathing, and guided imagery.   Studies show that by lessening your stress, each of these activities may help boost your overall wellbeing.

Social responsibility is responsibility of organisations for impact of their decisions - Free Essay Example

EXECUTIVE SUMMARY Business organizations have walked up to the need for being committed towards Corporate Social Responsibility. But still majority have just been taking up some form of philanthropic activities for its stakeholders. Nurturing a strong corporate culture which emphasizes Corporate Social Responsibility (CSR) values and competencies is required to achieve the synergistic benefits. The employees of an organization occupy a central place in developing such a culture which underlines CSR values and competencies. The present study, therefore, is an attempt to explore the engagement of human resource management professionals in undertaking Corporate Social Responsibility. It also suggests Human Resource Management to take a leading role in encouraging CSR activities at all levels. The combined impact of CSR and human resource activities, which reinforce desirable behavior, can make a major contribution in creating long term success in organizations. Successful programmers on social responsibility rely heavily on enlightened people management practices. In this context HR department is assumed to be the coordinator of CSR activities in getting the employment relationship right which is a precondition for establishing effective relationships with external stakeholders and thus can orient the employees and the organization towards a socially responsible character. Chapter 1 Introduction CSR-Globe.jpg   Ãƒâ€š Corporate social responsibility expectations and requirements of stakeholders on corporate values and consistency in practice, not only as customers and investors are also employees, suppliers, communities, regulators, special interest in the community and groups. CSR describes a companys commitment to be accountable to its stakeholders. Demand economic and social and environmental consequences of their actions for the management of corporate social responsibility of companies to maximize benefits and minimize negative ones. Corporate social responsibility in society about the performance of duty, but must also gain a competitive advantage. Effective corporate social responsibility within the program, companies can: Improved access to capital Sharpen decision-making and risk reduction Improve brand image New markets to explore, including hidden features pre-business Low cost To attract and motivate employees. Corporate Social Responsibility Overview csr%20chapter%20page.jpg Social responsibility (is the) responsibility of an organisation for the impacts of its decisions and activities on society and the environment through transparent and ethical behaviour that is consistent with sustainable development and the welfare of society; takes into account the expectations of stakeholders; is in compliance with applicable law and consistent with international norms of behaviour; and is integrated throughout the organisation. Working definition, ISO 26000 Working Group on Social Responsibility,Sydney, February 2007 Corporate social responsibility is known by a number of other names as well. These corporate responsibility, corporate accountability and corporate ethics, corporate citizenship or supervision, responsible business, and triple line include several names. Too fast, a modern business practice is integrated into the corporate social responsibility issues, and there is a responsible competitiveness or, as it has in mind the tendency to corporate sustainability. In general, it is clear that in a transparent and accountable social and environmental issues and economic values, culture and decision-making strategies and processes to integrate and develop best practices in this company, and create wealth and improve the performance of corporate social responsibility in society. A statement of the World Business Council for Sustainable Development in the private sectors and CSR contribution to sustainable economic development. Laws and regulations, and corporate social responsibility, based on compliance with commitments and activities related to construction as a whole outlaw include: Corporate governance and ethics; Health and Safety; Environmental Management; Human Rights (including the fundamental rights at work); Sustainable Development; Safety and health, including working hours and wages) working conditions; Labour relations; Chapter 2 Human Resource ROLE IN PROMOTING CORPORATE-SOCIAL-RESPONSIBILITY CSR is now an important part of many companies and HR professionals perform major duties in the growing importance of corporate social responsibility in nourishing, initiating and developing CSR performance in the companies. Whereas some other companies have different CSR executives and they are in charge for managing events and coordinating, most of the companies expect HR professionals and also other workers to invest their personal time to participate in these type activities. In corporate scenario, these days employees normally work about 8 to 10 hours daily but employers expect them for multitasking in their subject of work. For sustainability of CSR initiatives is a challenging situation in this kind of hectic pace of work. Consequently, Human Resource experts play a crucial part in the different areas of building tough organisational culture allying with core business ethics, nurturing relationship which is really perceptive to the society culture, getting all employees in d ynamic community actions and measuring environment in direct to find all threats to the society. Human Resource section always plays a significant task in certifying that corporation take on Corporate Social Responsibility plan. Moreover, Human Resource department can handle the Corporate Social Responsibility plan performance and supervise its espousal proactively, although celebrating its achievement right through the corporation. Human Resources technology also can give assistance within a Corporate Social Responsibility prospect, as well as dropping the business carbon marks to advantage of the globe. Begin with following areas Encourage green exercise and implementation Encourage a culture of corporate social responsibility Success commemorate Communicating and sharing the different values of CSR with employees and to the society. Implementation and Promoting Green Practices for CSR Implementation green practices is to support in ecological waste diminution, whilst encouraging and promoting growth, better business beliefs and long-term exercises that support both corporate and personal accountability. Preservation has turn into an acknowledged way of manufacture our globe or planet improved. Plummeting every workers carbon footstep is a big way of attaining energy preservation and also recycling dissipate inventiveness off the land. Some suggestions for the beginning steps: Recycling paper, bottles and cans in the organizations; identify departmental pains. Collection of donations and food for the victims of hurricanes and floods and also other natural disasters all over the world. Persuade shutting off lights and printers, computers and also other equipments after working hours and also on weekends for more energy diminutions. Work with them on the desktop to switch to a laptop computer. (90% of notebooks consume less power.) HR Strategic Directions The most important responsibility of human resource professional is to make aware the employees about the companys commitments to CSR and the range of different activities that employees can involve themselves. Initiatives of CSR can be incorporated in the beliefs of an organization and also understanding it within the core ethics and task statements of the corporation. CSR should be included in HR practices as one of the major strategic essential of the corporations yearly goals and also make CSR everyones business and do not consign it to any precise group of employees. HR experts also has to perform a very important part in implementing, defining and adding values and also monitoring CSR practices and policies, if they are also engage and meet the prospects of the key shareholders is that employees. If companies want to attract and appoint better quality staff they need to have better CSR prospective. Challenges in HR CSR Involvement HR has to identify how CSR is associated to businesses and HR exercises. Human Resource departments have to get support for the CSR from outside and inside communicate consistently and organization. Human Resources for active trade finance, public relations, marketing, etc. need to collaborate with other working functions. Human resources departments have to get its top team on the board and understand how to sell the benefits of CSR to various stakeholders. Human resources should develop corporate codes based laws in the country to develop the existing laws, as well as to ensure social responsibility reporting and accountability and transparency of the system.

Cruelty of Society in Frankenstein, Master Harold, and An...

Cruelty of Society in Frankenstein, Master Harold, and An Enemy of the People â€Å"Master Harold†Ã¢â‚¬ ¦and the Boys, St. Joan, and An Enemy of the People show that society shows hate and cruelty to people who are different or who do not share similar ideas as other people do. For example, in â€Å"Master Harold†Ã¢â‚¬ ¦and the Boys, Hally’s racist attitude toward Sam and Willie is a result of his experiences in society. In Frankenstein, society is cruel and hateful to the monster because he looks different than other people. In An Enemy of the People, society persecutes Dr. Stockman because he attempts to gain support for the repair of the Baths. The stories that are presented here illustrate the cruelty and hatefulness of society. In â€Å"Master†¦show more content†¦He takes this anger out on Sam, even though Sam is trying to help Hally. Hally yells at Sam, insults Sam and makes racist comments about Sam. Hally would not behave in this manner if he were not raised in a racist society. Hally hurts Sam through racism and insults, and in doing so he shows that society is cruel and harsh to those who are different. One more example of the cruelty of society to those who do not fit in with society is also seen in Frankenstein. Victor Frankenstein experiments with the forces of nature when he creates a monster out of body parts of dead humans. Victor creates the monster with the intent to discover methods of improving humanity. However, Victor’s hopes turn to horror when he sees that the monster that he has created is ugly and wretched. After Victor rejects the monster because of the monster’s ugliness, the monster escapes to roam freely throughout the world. While the monster travels, people are frightened by his appearance. They run from him or try to hurt him. These people, however, frighten the monster. He was banished by society, and he is very lonely. The monster describes their hatred when he says â€Å"but a fatal prejudice clouds their eyes, and where they ought to see a feeling and kind friend, they behold only a detestable monster† (Shelly, 95). The monst er is banished by society because he is not the same as society. The people that the monster encounters are

Why Jackie Robinson Was The First Pro Ball Player - 844 Words

During the Gilded age many social class, racial walls and gender bias developed lines walls and boundaries for people. The funny thing about that is as new boundaries, walls and limitations were being built sports and the development of it broke them down or found new ways for the different genders and races to find ways to use sports as an outlet. Women were constantly fighting for their right to be involved in sports and pushing the limits as to what social norm deemed acceptable for them to be allowed to play. Working class women started to compete professionally in rowing competitions; they played crocket and played lawn tennis. The American pastime of baseball was well on its way and all though baseball had a huge racial division as to who could play mainly African Americans not being accepted, but they developed their own league and contrary to the belief that Jackie Robinson was the first pro ball player there was another before him by the name of Moses Fleetwood Walker. Moses was the product of a inter racial relations with a black dad and white mom he also attended college at University of Michigan and was the first African American Pro Baseball player. After that he would venture into entrepreneurism, be a newspaper editor, author as well as an inventor. He was quite the Renaissance man living the American Dream despite social and racial ideologies. Collegiate level sporting really started to take off during this time and the development of anotherShow MoreRelatedThe Racism Of Jackie Robinson1008 Words   |  5 PagesMr. Wallace History Day 12 September 2014 Jackie Robinson He walks into the stadium...hopeful...yet aware of the prejudice exiting in the minds of the ignorant... in the minds of those who do not realize his journey will empower the victims of unjustified hate and he will change history. Jackie Robinson shattered the color barrier in the MLB despite racism that permeated throughout the league and in society in the 1940 s. Jackie Robinson was the first African American to play major league baseballRead MoreAfrican Americans in Baseball1142 Words   |  5 Pagesout of those 17 years. From 1998-2004, only one black player has won the batting title. As a huge baseball fan, I never knew that stat and find it very interesting. The article also entails that black players had won the National League MVP award quite often from 1949-1970. More recently from 1985-2004, black players had won the MVP 11 times, with Barry Bonds winning 6 of the 11. The article then argues if there is any black ball player who will take Barry Bonds’ stardom in Major League BaseballRead MoreInsight to Coach Carter Film7710 Words   |  31 Pages Tension mounted as the Richmond High Oilers faced the upcoming basketball championship. The town was wild with excitement over their undefeated team and the bleachers were filled with cheering fans for every game. No one could imagine that on January 4, 1999 the community would erupt in dissention and so many lives would change forever when Coach Ken Carter padlocked the gym, refusing the players access for failing to keep up their grades. Inspired by a true story, â€Å"Coach Carter† is an inspirationalRead MoreHbr When Your Core Business Is Dying74686 Words   |  299 PagesPA IN DS CK R M WA A 53 www.hbr.org April 2007 58 What Your Leader Expects of You Larry Bossidy 66 Finding Your Next Core Business Chris Zook 78 Promise-Based Management: The Essence of Execution Donald N. Sull and Charles Spinosa 90 The Leadership Team: Complementary Strengths or Conï ¬â€šicting Agendas? Stephen A. Miles and Michael D. Watkins 100 Avoiding Integrity Land Mines Ben W. Heineman, Jr. 20 33 FORETHOUGHT HBR CASE STUDY Why Didn t We KnowRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pages CASE Ministry of Sound – rapid growth but a questionable future in the music industry. Pharmaceutical Industry – global forces at work in the ethical pharmaceutical industry. TUI – competitive forces in the travel industry. HiFi – how can small players survive changing markets? Amazon (B) – latest developments in a successful dot.com. Formula One – developing the capabilities for competitive success in a hi-tech industry. Manchester United – clash of expectations in the football world. Salvation

E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. 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E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words   |  16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words   |  6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companies’ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many â€Å"pure-play† or â€Å"born-on-the-Web† governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words   |  10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words   |  5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words   |  5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: China’s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. â€Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep

E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words   |  16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words   |  6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companies’ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many â€Å"pure-play† or â€Å"born-on-the-Web† governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words   |  10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words   |  5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words   |  5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: China’s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. â€Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep

E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words   |  16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words   |  6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companies’ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many â€Å"pure-play† or â€Å"born-on-the-Web† governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words   |  10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words   |  5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words   |  5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: China’s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. â€Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep

E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words   |  16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words   |  6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companies’ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many â€Å"pure-play† or â€Å"born-on-the-Web† governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words   |  10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words   |  5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words   |  5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: China’s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. â€Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep

E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words   |  16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words   |  6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companies’ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many â€Å"pure-play† or â€Å"born-on-the-Web† governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words   |  10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words   |  5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words   |  5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: China’s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. â€Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep

E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words   |  16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words   |  6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companies’ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many â€Å"pure-play† or â€Å"born-on-the-Web† governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words   |  10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words   |  5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words   |  5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: China’s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. â€Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep

E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words   |  16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words   |  6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companies’ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many â€Å"pure-play† or â€Å"born-on-the-Web† governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words   |  10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words   |  5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words   |  5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: China’s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. â€Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep

E-Commerce Trends Viral Marketing Essay - 608 Words

E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or entirely, on getting people to spread the word. E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term viral marketing describes any†¦show more content†¦Give Aways, Effortless Transfers and Common Motivations The basic concept behind viral marketing as applied on the Internet is geometric progression; similar to old-fashioned chain mail letters. Hotmail.com accomplished this by applying Wilsons first principle: give something away. They offered free e-mail accounts and included a simple tag on the bottom of all e-mails informing recipients that they too could receive a free e-mail account. They also incorporated Wilsons second principle; provide for effortless transfer by means of including a link to their site on all e-mails. Users had to do nothing to promote Hotmail.com but send e-mails to friends and acquaintances. Combined, both of these features addressed Wilsons principle of exploiting common motivations: establishing and using a Hotmail.com account was free and it was easy. Scaling From Small To Large One of the pitfalls that may come with viral marketing is the possibility of not having enough resources to accommodate a rapid growth in customer base. Hotmail.com avoided this by ensuring that they had, or had access to, enough mail servers to handle the explosion of traffic. Although not all businesses engaging in viral marketing will have to worry about providing mail servers, viral marketing by its very nature will increase traffic to a website. If offering a free download, program, graphic or hyperlink the smart e-business will make sure to have adequate bandwidth toShow MoreRelatedMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreCurrent Trends in Internet Marketing3941 Words   |  16 PagesCurrent Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling, buying, trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internetRead MoreBusiness Report : E Business1355 Words   |  6 Pagesdecade, Internet and Web skills have remade the commercial world. E-business has melodramatically changed in what way companies’ business procedures are implemented and improved, altered manufacturing structures, and removed the balance of control between companies and their dealers and clienteles (both downstream associates and consumers). Businesses in every manufacturing have had to assess the chances and threats presented by e-business. Though many â€Å"pure-play† or â€Å"born-on-the-Web† governmentsRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 PagesInstagram. 42. Shen, G. C., Chiou, J., Hsiao, C., Wang, C., Li, H. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270. Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identifyRead MoreSocial Networking and Social Media Nowadays2587 Words   |  10 Pagesis an increasing trend in the use of social networking and social media, alongside an increase in viral marketing. In 2013, in South Africa 9.3 million people were registered on the popular social network site, facebook.com (Granger, 2013). Viral marketing, also known as ‘word-of-mouth’, refers to methods for marketing that use current social network services and other technologies in an effort to achieve goals and increase brand awareness through the use of self-multiplying ‘viral’ methods. The ideaRead MoreThe Impact Of Mobile Commerce On The Youth Market2677 Words   |  11 Pagesbeen assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerceRead MoreSephora Case Study1101 Words   |  5 PagesINTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores. Read MoreSocial Media, Video And Mobile1243 Words   |  5 PagesWith $2 million marketing budget designated for Social Media, Video and Mobile in 2011, it is important to allocate the money according to the nature and return on investment (ROI) of each categories. In summary, out of the $2 million, $450,000 should be allocated to Social Media (22.5%), $500,000 to Videos (25%), $500,000 (25%) to Mobile, $250,000 to social partners (12.5%) and $300,000 (15%) to Store Kiosks. The detailed breakdown is shown in Table 1 below. Under Social Media, a large portionRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesoffering a faster, better and more reliable internet access to its population. 3. Government intervention: China’s internet regulators have caused a difficulty for foreign entrepreneurs to fully participate in its market share thus giving the local Chinese e-retailers an advantage from the offset. â€Æ' Economic factors 1. Global Economic Condition: a weak economic condition would limit the growth of revenue for Snapdeal as well as cause a change in consumer purchase pattern. Social factors 1. Lifestyle andRead MoreMarketing Analysis and Strategy Essay7735 Words   |  31 PagesCanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.    A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep